Creative Digital Asset Administrator

Position Overview
Hasbro’s Global Development Organization is seeking a Digital Asset Administrator to join its Digital Asset Management (DAM) team and work onsite at our Shenzhen office. Reporting to the Associate Manager of Digital Assets, this role is pivotal in supporting DAM processes and workflows. Proficiency in English and Mandarin Chinese, including written and verbal communication, is required to support collaboration with Shenzhen-based partners and U.S.-based teams.

The administrator ensures the secure, timely delivery of approved digital assets through content management systems, while maintaining high standards of organization, communication, and customer service. This position requires a strong foundation in creative design tools and production workflows, including experience with software such as Adobe InDesign, Photoshop, and Illustrator.

The position requires collaboration with multiple departments, including Project Management, Design, Engineering, Legal, and Quality Assurance, to ensure the timely and accurate delivery of graphic assets to OpenText Media Manager (OTMM). Success in this position requires attention to detail, strong organizational skills, knowledge of digital workflows, proficiency with graphic software and Excel, and a customer-service-oriented approach.

职位概述

Hasbro 全球开发组织正在寻找一名数字资产管理员，加入数字资产管理（DAM）团队，并在深圳办公室现场办公。该岗位向数字资产助理经理汇报，在支持 DAM 流程与工作流程方面发挥关键作用。

该职位需要具备良好的英语与普通话听说读写能力，以支持与深圳本地团队及美国团队的高效协作。

该岗位负责通过内容管理系统，安全、及时地交付已审批的数字资产，同时在组织管理、沟通能力及客户服务方面保持高标准。岗位需要具备扎实的创意设计工具基础及视觉物料的制作流程经验，包括熟练使用 Adobe InDesign、Photoshop 和 Illustrator 等软件。

同时，该职位需与项目管理、设计、工程、法务及质保等多个部门紧密合作，确保图形资产能够及时、准确地上传至 OpenText Media Manager（OTMM）系统。成功胜任该岗位需要注重细节、具备优秀的组织能力，熟悉数字化工作流程，并具备图形软件与 Excel 的操作能力，同时具备以客户服务为导向的工作理念。

Key Responsibilities 核心职责
Graphic File Management and Preflight Support

• Prepare and thoroughly inspect final graphic files to ensure compliance with detailed print and production requirements, including resolution, color fidelity, and file format standards.
• Collaborate seamlessly with Design and Project Management teams to evaluate project readiness before finalization, ensuring a smooth transition through the approval process within the digital workflow system.
• Use creative design software and project management applications, including tools such as Adobe Suite, to inspect, verify, and support the preparation of graphic assets.
• Systematically catalog, archive, and maintain all final graphic artwork, ensuring consistent organization and easy retrieval in the DAM system (OTMM).

图形文件管理及预检支持

• 准备并全面检查最终图形文件，确保符合印刷及生产要求（包括分辨率、色彩准确性和文件格式等）。
• 与设计和项目管理团队密切合作，在最终定稿前评估项目准备情况，确保系统中的审批流程顺畅推进。
• 使用 Adobe 等创意软件及项目管理工具，对图形资产进行检查、验证并支持准备工作。
• 在 DAM 系统（OTMM）中对最终图稿进行系统化归档与维护，确保资产组织清晰、易于检索。

Asset Distribution

• Prepare, maintain, and retrieve digital assets (e.g., photos, packaging, artwork, and copy).
• Follow secure release protocols for final product assets, including packaging artwork, photography, toolkits, studio references, digital broadcasts, marketing materials, and licensed assets.
• Respond to and handle high volumes of asset requests from internal and external collaborators (e.g., marketing, product development, and licensing teams).
• Ensure assets are properly named, uploaded, and secured according to guidelines, escalating issues to the DAM team leadership as needed.
• Collect, prepare, and distribute files to other development sites for global development and execution.

资产分发与管理

• 负责准备、维护及检索各类数字资产（如图片、包装设计、图稿及文案）。
• 按照安全发布规范管理最终产品资产，包括包装设计稿、摄影素材、工具包、参考资料、营销素材及授权资产等。
• 高效响应来自内部及外部团队（如市场、产品开发、授权团队）的资产请求。
• 根据规范完成资产命名、上传及安全管理，并在必要时向 DAM 团队反馈问题。
• 收集并分发文件至全球其他开发站点，以支持项目执行。

Quality Assurance and Maintenance

• Conduct audits to verify asset integrity and availability.
• Curate assets post-upload to enhance user experience and improve findability using metadata, keywords, and archiving practices.
• Assess any setbacks or challenges that arise during the graphic development process and collaborate to develop action plans.

质量保证与系统维护

• 定期执行资产审查，确保资产完整性及可用性。
• 通过元数据、关键词及归档策略优化资产管理，提升用户检索体验。
• 识别图形开发过程中可能出现的问题，并与相关团队协作制定解决方案。

Qualifications:

• Degree in Graphic Design, Project Management, Communications, DAM, Information & Library Science, or related field.
• 1-2 years of experience with graphic production role, packaging artwork role, or a position working closely with DAM or CMS systems.
• Proficiency in English and Mandarin Chinese, including written and verbal communication, is required to support collaboration with Shenzhen-based partners and U.S.-based teams.

任职资格

• 平面设计、项目管理、传播学、数字资产管理、信息与图书馆科学或相关专业本科及以上学历。
• 具备 1–2 年图形制作、包装设计或与 DAM / CMS 系统相关的工作经验。
• 具备良好的中英文沟通能力（书面及口头）。

Skills and Expertise:

• Proficiency with creative design and production software, particularly Adobe InDesign, Illustrator, and Photoshop will be critical.
• Strong understanding of graphic design, packaging artwork, print production, and prepress processes.
• Demonstrated experience with DAM and CMS software applications.
• Proficiency in Microsoft Excel and PowerPoint, with a focus on data organization and presentation.
• Excellent communication and interpersonal skills, emphasizing customer service support.
• Comprehensive understanding of content stewardship principles, including metadata standards and governance.
• Foundational knowledge of data architecture and the end-to-end asset lifecycle, from creation to distribution.

技能与能力

• 熟练掌握创意设计及生产软件，尤其是 Adobe InDesign、Illustrator 和 Photoshop。
• 扎实的平面设计、包装设计、印刷制作及制前流程知识。
• 具备 DAM 与 CMS 系统使用经验。
• 熟练使用 Microsoft Excel 与 PowerPoint，具备良好的数据整理与表达能力。
• 优秀的沟通协调能力和客户服务意识。
• 理解内容管理原则，包括元数据标准与治理。
• 了解数据架构及资产全生命周期（从创建到分发）。

Additional Requirements:

• Ability to manage highly confidential assets with discretion.
• Strong organizational skills and attention to detail.

其他要求

• 能够谨慎处理高度机密的数字资产。
• 具备优秀的组织能力及高度的细节关注。

COMPANY SUMMARY

Hasbro is a global play and entertainment company known for iconic franchises such as Transformers, My Little Pony, Peppa Pig, Play-Doh, Power Rangers, Nerf, and Dungeons & Dragons. We create brand experiences spanning toys, games, digital content, licensing, and retail, combining consumer insights with creative innovation to deliver joy worldwide.