Head of Social Media

Head of Social Media & Content Activation

We’re looking for an experienced and creative Head of Social Media and Content Activation to lead our strategy and channels at EQT. This is an exciting opportunity to build EQT’s social voice globally and grow the systems that will get our content seen – across social, CRM, and other channels.

About the team

You will be part of the Group Brand, Marketing & Corporate Affairs team that plays a central role in shaping EQT’s global reputation. We are responsible for EQT’s brand, marketing, internal and external communications, and public affairs across all markets. As part of this dynamic and collaborative team, you’ll work cross-functionally with senior stakeholders and business lines to tell compelling stories about EQT’s purpose, people and performance.

About the role

As Head of Social Media & Content Activation, you will own and lead EQT’s social media strategy and the broader activation of our global and regional content across all platforms and business lines. In the EQT content team, your job won’t just be to make and post content – it’s to ensure that EQT’s stories travel: social CRM, newsletters, subscriber channels, client engagement and new formats. 

You will work with a small in-house team, manage agency partners and work closely with the brand, communications and investment teams. This role reports to the Head of Content and sits within the Brand & Marketing team. 

Key responsibilities

Social & Owned Channels

• Develop and lead EQT’s global social media strategy across platforms, ensuring alignment with brand, marketing and corporate affairs priorities.
• Own EQT’s global social media channels (LinkedIn, Instagram, YouTube, X and others), overseeing content planning, creation and publishing. Prior experience managing WeChat channels is important. 
• Provide guidance and support to regional and business-line channels as needed.
• Stay on top of emerging formats, platform changes, and best practice to keep EQT content ahead of the curve. 

Content Activation & Amplification 

• Build and own a multi-channel content distribution framework - ensuring content is activated across social, CRM, newsletters, websites and paid/boosted placements. 
• Partner with marketing operations and regional stakeholders to shape content opportunities across investment strategies, portfolio activity, thought leadership and EQT culture.
• Work with our Martech, CR digital and other stakeholder teams to ensure that content workstreams are aligned with the wider digital marketing ecosystem - including AI integrations and data management. 
• Drive repurposing strategy: adapt long-form content (ThinQ, reports, videos, interviews) into formats suited for different channels. 
• Develop amplification playbooks for key campaigns, announcements and corporate moments.
• Work with paid media where appropriate to boost reach and accelerate performance. 

Audience Growth & Engagement

• Develop strategies that grow and retain EQT’s audiences across social and owned channels. 
• Employ community management and audience growth strategies to help grow our overall share of voice on key channels – and specifically for our customer target sections. 
• Oversee executive profile and thought leadership amplification on key channels. Oversee employee advocacy schemes. 

Data, Insights & Governance

• Analyse performance data across social, CRM and owned channels to guide content decisions and demonstrate business impact. 
• Create clear reporting frameworks for senior stakeholders. 
• Maintain governance, consistency and brand standards across channels.

Leadership

• Lead and develop EQT’s in-house social media team.
• Manage external partners and agencies.&