About the role
Job Description:
We are looking for a strategic and detail-oriented Associate Digital Manager to support the planning, execution, and optimization of digital media initiatives. You will also play a key role in budget planning, performance tracking, and mentoring junior team members, contributing to both business growth and team development.
Key Responsibilities
Digital Strategy Support – Assist in developing and executing integrated digital media strategies across search, social, programmatic, and display advertising to drive business impact.
Campaign Execution & Optimization – Oversee end-to-end campaign management, ensuring efficiency, effectiveness, and continuous performance improvement.
Client & Stakeholder Management – Serve as a key point of contact for clients, ensuring smooth communication.
Performance Monitoring & Insights – Analyze campaign data, identify trends, and provide data-driven recommendations.
Budget & Forecasting Assistance – Support digital media budget planning, resource allocation, and revenue forecasting to align with business goals.
Process Improvement & Reporting – Assist in developing campaign reporting frameworks, process documentation, and billing structures.
Team Collaboration & Mentorship – Work closely with internal teams and provide guidance to junior team members.
Qualifications & Requirements
Experience:
3+ years of experience in digital media planning and execution, with some leadership or mentorship experience.
Agency background preferred.
Professional Skills:
Strong expertise in digital media platforms (SEM, social, programmatic, and display advertising).
Data analytics skills, with experience in performance measurement and campaign tracking.
Proficiency in budget planning, media investment optimization, and forecasting.
Excellent client management, communication, and presentation skills.
Advanced proficiency in Microsoft Office Suite (PowerPoint, Excel) and media tracking platforms.
Key Competencies:
Proven ability to plan, execute, and optimize digital campaigns.
Strong analytical mindset with a focus on data-driven decision-making.
Ability to manage multiple projects, stakeholders, and cross-functional teams.
Experience in process improvement and operational efficiency.
Location:
Ho Chi Minh CityBrand:
CaratTime Type:
Full timeContract Type:
Fixed Term Contract (Fixed Term)Aplyr's read
Dentsu is a powerhouse in advertising, known for its data-driven strategies and digital transformation. It's ideal for those passionate about innovative marketing solutions.
What's promising
- •Dentsu emphasizes digital transformation, positioning itself at the forefront of modern advertising.
- •The company offers diverse roles, providing opportunities for career growth across various marketing disciplines.
- •Dentsu's focus on data-driven strategies attracts clients seeking measurable marketing outcomes.
What to watch
- •The advertising industry is highly competitive, posing challenges for maintaining market share.
- •Rapid technological changes require constant adaptation, which can be demanding for employees.
- •Limited public information about employee satisfaction and work-life balance at Dentsu.
Why Dentsu
- •Dentsu integrates traditional and digital marketing, offering comprehensive solutions.
- •Its global presence allows for cross-cultural marketing strategies and insights.
- •Dentsu's commitment to innovation is reflected in roles like AI Motion Designer.
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About Dentsu
Dentsu USA is a leading marketing and advertising agency that provides integrated solutions to clients across various sectors, focusing on digital transformation and data-driven strategies.