Marketing Manager Medical Devices/IVD – Northern Europe

We exist to create positive change for people and the planet. Join us and make a difference too!

Marketing Manager Medical Devices / IVD – Northern Europe
Location:  Germany - homebased with up to 30% travel to meetings and events

About the role

Our Regulatory Services Marketing Team are looking for a Marketing Manager who will work closely with the Regional Marketing Managers for MD/IVD (Medical Devices and Invitro diagnostics), Regulatory Services (RS) Global Marketing Team, and the Northern Europe (NE) Commercial Team to create localised strategies and plans, which have a strategic focus on Germany.

Responsibilities

Marketing Strategy and Planning:

• Work closely with the Marketing Manager MD EMEA to formulate the NE MD/IVD local marketing strategy and plans.
• Work closely with the NE commercial team to consolidate territory priorities. Address the specific and unique needs within each market but maintain a strategic focus on Germany.
• Collaborate with industry associations, hubs, clusters and networks on plans which help reach target audiences and leverage RS thought leadership credentials.
• Work closely with the wider Marketing community and EMEA team to gain insights on campaigns, identify benchmarks that will help optimise NE campaign performance and support annual planning.

Marketing Activities:

• Contribute to relevant and targeted content that attracts quality leads and drives volume and velocity in conversion of leads.
• Work with the RS Global Marketing team to localize in an effective way MD/IVD content and campaigns for NE.
• Be confident working across a mix of online and offline channels and platforms to reach new and existing audiences. e.g. website; webinars; seminars; events; email; social; newsletters;  blogs; articles; SEO; PPC; video; events and key stakeholder networks.
• Support Global Digital Team with the maintenance and performance of local websites and digital channels.
• Working with the Global Events team to manage the MD events programme in the DACH and NE regions.

To be successful in the role, you will have:

• 5 years’ experience planning and executing successful integrated marketing campaigns ideally from a Medical Device/ IVD regulatory or healthcare.
• Fluent in German language and business level English.
• Bachelor’s degree in marketing or related discipline.
• Experienced in working in large global matrix organisation.
• Knowledgeable in managing marketing budgets.

BSI offers a competitive total reward package, an independent and varied job in an international environment, flexible working hours, ongoing training and development with the inclusion of 30-days annual leave, paid sick leave, bank holidays, life insurance, company car or car allowance (dependent on role), paid maternity leave, parental leave, paid bereavement leave, learning and development opportunities, and a wide range of flexible benefits that you can tailor to suit your lifestyle.  

#LI-LH1 #LI-Remote

About Us

BSI is a business improvement and standards company and for over a century BSI has been recognized for having a positive impact on organizations and society, building trust and enhancing lives.
 
Today BSI partners with more than 77,500 clients in 195 countries and engages with a 15,000 strong global community of experts, industry and consumer groups, organizations and governments.
Utilizing its extensive expertise in key industry sectors - including automotive, aerospace, built environment, food and retail, and healthcare - BSI delivers on its purpose by helping its clients fulfil theirs.
Living by our core values of Client-Centricity, Agility, and Collaboration, BSI provides organizations with the confidence to grow by partnering with them to tackle society’s critical issues – from climate change to building trust in digital transformation and everything in between - to accelerate progress towards a better society and a sustainable world.

BSI is an Equal Opportunity Employer dedicated to fostering a diverse and inclusive workplace.