Channel Cross-functional Platforms Manager - Store Customer Experience, Japan

Confirmed live in the last 24 hours

Apple

Cupertino

On-site

Posted April 9, 2026

Job Description

Summary

Marketing Communications (Marcom) is the creatively-led global team that oversees Apple’s consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences The Channel Cross-Functional (XF) Platforms manager will act as a key point of integration and accountability for Apple’s in-store initiatives, ensuring flawless execution of best-in class retail experiences in both Apple and partner spaces. In this role, you will advocate for Channel initiatives across Apple and shape strategic roadmaps to elevate and optimize the customer experience. You will define, launch and evolve digital and physical touch-points to enhance product go to market strategies and oversee the cross-functional delivery of creative work that inspires customers and propels Apple’s commerce globally. You will also launch and sustain global fixture programs and visual merchandising strategies, partnering with WW 3D Design, Store Planning, Visual Merchandising teams to uphold Apple brand standards across our partners.

Description

As the Channel Cross-Functional (XF) Platforms manager, you will be a key connector across teams both within and outside of Marcom, allowing you to influence and lead many key channel global in-store initiatives. You will champion and advocate for channel work, integrate teams across the company and ensure the work is delivered flawlessly in accordance with Apple standards.

Minimum Qualifications

7+ years marketing communications experience at an advertising, marketing, or design agency, and/or in-house marketing communications team Experience with retail marketing/merchandising in branded environments

Preferred Qualifications

Proven ability to collaborate, build rapport, credibility, and influence across multiple teams and stakeholders to get results Ability to understand customer behavior in-store, pull insights from relevant teams and partnerships in order to enhance the Marcom work from a customer point of view Comfortable working in a fast-paced, matrix-ed organization with proven effectiveness working autonomously and under pressure Experience in delivering and representing integrated marketing initiatives that encompass a broad range of marketing/messaging formats and deliverables Ability to balance working in a creatively driven organization with an integrated, analytical, and disciplined approach to marketing Able to recognize and easily speak to the strategies behind and the benefits of strong visual merchandising Understands market strategies and able to translate them into the local Channel environment Excellent written, verbal, and presentation skills and can communicate effectively with a broad range of stakeholders, including leadership Proactive, organized, resourceful, efficient, adaptable, and results-oriented and can solve complicated problems with a positive attitude Hands-on experience working with both creative, product merchandising,, business and production teams Proven ability to create and deliver immersive in-store experiences, with deep knowledge of physical retail environments including visual merchandising, product storytelling, fixture strategy, and the role of store staff in shaping the customer journey