Manager, Data Analytics

Company Introduction:

Coupang is reimagining the shopping experience with the goal of wowing each customer from the instant they open the Coupang app to the moment an order is delivered to their door.

Our services in Taiwan include “Rocket Delivery” which offers next-day delivery for a wide selection of items at affordable prices, “Rocket Oversea” which offers free international delivery on millions of best-selling products from Korea, the U.S., and beyond.

We are looking for talents to help us lead Coupang’s expansion in Taiwan. This is an exceptional opportunity to become a part of Coupang’s growth in Taiwan and create a world where our customers wonder, “How did I ever live without Coupang?”

Role Overview:

As a Manager, Analytics & Data Science (Growth Marketing), you will be responsible for leveraging data points to drive actionable insight and analysis. Work closely with Growth Marketing teams to deliver impact across the customer lifecycle. Come join us and help create a WOW experience for our customers.

This is a great opportunity to be part of a diverse, growing, and dynamic team with upward growth potential. You will be part of an early-stage international expansion team where you will get a broad end-to-end view of aggressive expansion of an e-commerce business. For this reason, we are looking for a hands-on Sr. Manager of Analytics & Data Science who is comfortable working in a fast-paced environment and delivering results with grit.

What You Will Do:

• Understand business goals and formulate them as technical problems that can be solved through Analytics, Data Science, and BI reporting.
• Work as a player-coach to drive value for several Growth Marketing channels, including Paid, CRM, On-Site Merchandising, and Product.
• Partner closely with Growth Marketing teams to provide actionable insight and recommendations. Regularly present findings to leadership and stakeholders.
• Build and maintain automated dashboards and data pipelines. Create and automate new datasets for syndicated reporting
• Work with omnichannel attribution measurement frameworks that drive incrementality and customer growth.
• Design and conduct experiments and A/B tests to measure marketing initiatives. Apply statistical rigor and causal inference to measure incrementality.
• Build ML models that help drive decision making and optimization. Partner closely with Data Science and Growth Marketing teams to deploy ML solutions that optimize data feeds and audience targeting.
• Spearhead technical excellence in Analytics, Data Science, and BI reporting.
• Establish processes that raise the bar for excellence, effectiveness, and efficiency, including documentation, data quality, code hygiene, and integration with AI tools.

Basic Qualifications

• Bachelor’s/Masters/PHD in math, statistics, computer engineering or any other quantitative disciplines, with 5+ years of relevant experience.
• Minimum 2+ years managing Analytics and/or Data Science teams focused on Growth Marketing. Experience managing and mentoring a team of Analysts and Data Scientists.
• Expert and hands-on experience using Python, SQL, R and visualization tools. Experience data mining a variety of large datasets, including weblogs, clickstream, and customer data.
• Experience with big data tools like Hadoop, Spark, and Presto
• Expert in experimentation and A/B testing. Strong knowledge of math, statistics, and causal inference techniques to measure incrementality.
• Expertise to conduct analysis independently for a business problem through data manipulation, formulation of hypotheses, design and statistical analysis of experiments to test them.
• Knowledgeable in data science and AI/ML, including regression, classification, decision tree, clustering, and deep learning models.
• Ability to write clear and concise technical documentation.
• Strong critical thinking skills and ability to solve nonstructural problems supported by solid knowledge of statistics and business domains.

Preferred Qualifications:

• 5+ years managing Analytics and/or Data Science teams focused on Growth Marketing in the e-commerce space
• Experience working with Growth Marketing teams and large-scale campaigns. Strong knowledge of advertising platforms such as Google and Meta.
• Experience working with ML models that optimize digital marketing and CRM campaigns.
• Experience optimizing CRM campaigns that include push, email, SMS.
• Proving track record of delivering data product and models that optimize marketing operastions
• Proficiency in writing clean code within version-controlled environments
• Experience with Gen-AI workflows and LLMs a plus

Recruitment Process

• Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer
• The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.
• Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.

Details to Consider

• This job posting may be closed prior to the stated end date for application if all openings are filled.
• Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.

• Coupang does not discriminate against disabled applicants or those with veteran status.
• We are proud to offer equal opportunities for all applicants.

Privacy Notice

• Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice is located below. https://privacy.coupang.com/en/land/jobs/