VP - Marketing - LATAM

The Opportunity 

This is not a role for someone who manages from a distance. We are looking for a bold, culturally fluent, and commercially sharp marketing leader who lives and breathes Latin America. 

As VP of Latin America Marketing, you will sit at the intersection of global brand vision and regional market reality. You will be the critical bridge between our commercial ambitions and the cultural nuance required to make our brand not just visible in LATAM — but felt. This is a hands-on, high-ownership role for a leader who thrives in complexity, moves fast, and builds with purpose. 

 

What You Will Own 

Commercial Growth & Demand Generation 

• Partner closely with regional leadership, sales, and commercial teams to develop growth strategies that are as rigorous as they are ambitious. 

• Bring sharp analytical thinking to assortment strategy — understanding what products, in what formats, at what price points, unlock demand across distinct LATAM markets. 

• Identify and activate the right levers across the full marketing mix to accelerate category penetration and revenue growth. 

Regional Marketing Strategy & Execution 

• Translate global category vision into regionally relevant, locally resonant marketing strategies — without losing strategic integrity in the translation. 

• Lead integrated campaign development in partnership with the local media and demand generation teams to ensure the communication strategy are executed flawlessly. 

• Own go to market strategy for the region — including communication strategy, investment plans with media team,  

Consumer & Culture Connection 

• Act as the brand's cultural compass for Latin America. You understand how people live, celebrate, aspire, and consume across Mexico, Brazil, Colombia, Argentina, and beyond — and you use that understanding to build genuine resonance. 

• Develop deep consumer insights that inform messaging, creative direction, and go-to-market strategies that feel native to each market, not imported from global headquarters. 

• Build and steward authentic relationships with local communities, creators, media, and cultural moments that amplify brand relevance across the region. 

Messaging & Creative Optimization 

• Lead the development of regionally adapted messaging frameworks that are culturally specific, emotionally compelling, and commercially effective. 

• Continuously test, learn, and iterate — bringing a performance-minded approach to creative and messaging optimization across markets. 

Leadership & Organization Building 

• Build, mentor, and inspire a lean, high-performing regional marketing team that punches above its weight. 

• Foster a culture of exploration, accountability, and bold thinking — where the team is empowered to move quickly and take smart risks. 

• Serve as a vocal and visible advocate for the LATAM market within the global organization, ensuring regional needs, insights, and opportunities are understood and prioritized at the highest levels. 

 

Who You Are 

You are a scrappy, resourceful, explorer-type leader — someone who has built things from the ground up and knows that the best marketing ideas often come from being in the market, not sitting above it. You bring strategy and sleeves-rolled-up execution in equal measure. 

• 7–12+ years of progressive marketing leadership experience, with significant time spent leading marketing in Latin America across multiple markets. 

• Proven track record of driving commercial growth through integrated brand and performance marketing strategies — not just brand awareness, but real demand creation. 

• Deep expertise in consumer insights, media strategy, and campaign development across the LATAM landscape, including an understanding of regional media ecosystems, digital platforms, and cultural contexts. 

• Strong experience working cross-functionally with commercial, sales, and category teams to align marketing strategy with business objectives. 

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