About the role
We’re a high-growth software company with a big mission: empowering K-12 district teams to do more with less.
At LINQ, we get K12. That’s why we help districts transform K-12 school operations with best-in-class, cloud-based software solutions built to help districts return more resources to classrooms. Integrating finance, HR, nutrition management, and payments into a single, secure platform, LINQ reduces administrative burden. LINQ is trusted by 30% of school districts across the U.S. to help them operate more efficiently and serve over 1 billion meals to 17 million students annually, process payroll for 364,000 educators, administrators, and staff, and engage with millions of families through the free LINQ Connect app.
Our team? They’re talented, committed, and fiercely loyal problem-solvers. At LINQ, you’ll find challenging and meaningful work, a team that respects and uplifts one another, and a commitment to constant improvement. Our customers love us because we’re attentive, patient, communicative, and solutions focused. They know they can count on us to not only anticipate their needs but to deliver the right answer every time.
About The Team:
LINQ's Marketing department is the creative engine behind our mission to empower K-12 districts. We are storytellers, strategists, and data enthusiasts who work together to share our vision with school districts across the US. From crafting compelling campaigns to building meaningful connections, we ensure our solutions reach the right people. Our team thrives at the intersection of creativity and analytics, combining big ideas with measurable impact.
About The Role:
We're looking for a Senior Demand Generation Campaign Manager to build and run integrated campaigns that drive pipeline – across digital, email, webinars, and account-based programs. You'll partner closely with BDRs, Sales, Product Marketing, and RevOps to make sure the right buyers hear from us, the right leads get to Sales fast, and we learn something from every campaign we run.
This is a hands-on role with one direct report. You'll own campaigns end to end – strategy, build, launch, optimize, report. You'll strike the right balance between being strategic and tactical, a coach and a player. You'll make an impact for LINQ and the customers we serve
Primary Objectives:
- Drive qualified pipeline and revenue growth through integrated campaigns
- Improve funnel conversion and lead management in partnership with Sales and RevOps
- Build a measurement and optimization engine for repeatable, data-driven performance improvements
What You’ll Be Doing:
- Integrated campaigns for our priority personas — Nutrition Directors, K-12 CFOs and School Business Officials, and HR leaders. You'll build campaigns that show up across email, paid, content, and events, not channel-by-channel programs.
- Account-Based Marketing (ABM) programs with sales: Build plays that engage the full buying committee in Target Accounts, and measure what actually moves the needle — from awareness through to pipeline generation to pipeline acceleration.
- Full-funnel campaign management: Define ICPs/segments, craft messaging and offers, develop landing pages and nurture streams, forecast spend and pipeline, and manage timelines from brief through post-mortem.
- Lead flow and handoff: Partner with BDR/AE leadership to define lead taxonomy and SLAs, support lead routing and scoring, improve MQL conversion, and ensure clean handoffs with feedback loops.
- Measurement & optimization: Own campaign and funnel analytics, set KPIs, instrument tracking, run A/B and multivariate tests, and optimize campaigns and programs to maximize ROI.
- Cross-functional collaboration: Work with Product Marketing, Content, Web, RevOps, and Sales to align priorities, launch GTM plays, and ensure consistent messaging across touchpoints.
- Budget & vendor coordination: Support quarterly budget planning and manage day-to-day relationships with agencies/contractors and key platform partners to ensure on-time delivery and performance.
What We Are Looking For:
- 6–9+ years in B2B growth/demand generation with proven pipeline and revenue impact; experience in EdTech, public sector, or multi-product portfolios a plus.
- 5+ years of B2B SaaS demand generation experience, with ownership of full-funnel and ABM campaign execution and optimization tied to pipeline metrics.
- Demonstrated success running multi-channel digital programs across search, social, programmatic, and email/lifecycle.
- Hands-on expertise with HubSpot, Google Analytics (GA4), Salesforce, Canva, and Asana.
- Strong analytical skills with mastery of funnel metrics (MQL, SQL, SAL, win rate, CAC, payback) and experimentation frameworks.
- High attention to detail and strong project management skills; ability to manage multiple concurrent programs and deadlines.
- Exceptional communication and stakeholder management; comfortable presenting performance insights and recommendations to senior partners.
What will Make You Stand Out:
- An ability to make data-driven recommendations on demand generation strategy
- Qualified pipeline generated/influenced ($) and pipeline coverage for priority segments
- MQL→SQL and SQL→Opportunity conversion rates improved through optimization and sales alignment
- CAC, ROAS, and payback period improvements by channel/campaign
- Website conversion rate (visit→lead; lead→MQL) and landing page CVR improvements
- Email engagement and nurture progression velocity improvements
Travel Requirements:
- Less than 10%
Compensation:
We offer a competitive base salary of $120,000 - $140,000 with a 10% bonus.
Flex Your Workspace: Work remote from one of our eligible states across the US, or if you’re near Austin three days in office a week!
Planning Your Future: Our 401(k) plan comes with a 4% employer match on total earnings (not just your base salary).
Performance Pays Off: Whether it’s a company bonus or target sales commission, your hard work doesn’t go unnoticed.
Vacation Skills & Tags
Aplyr's read
LINQ revolutionizes digital networking with its platform for managing and sharing digital business cards, attracting tech-savvy professionals in product management and engineering roles.
What's promising
- •LINQ is at the forefront of digital networking solutions, offering innovative tools for modern professionals.
- •The company is expanding its team with senior roles, indicating growth and investment in talent.
- •LINQ's focus on AI and data platforms suggests a commitment to cutting-edge technology.
What to watch
- •The niche market of digital business cards may limit LINQ's growth potential.
- •Rapid expansion could strain resources and affect company culture.
- •Limited public information about LINQ's financial stability and long-term strategy.
Why LINQ
- •LINQ specializes in digital business card solutions, a unique niche in the networking technology space.
- •The company emphasizes AI enablement, setting it apart from traditional networking platforms.
- •LINQ's recent focus on payments and ERP solutions indicates a broadening of its service offerings.
Aplyr’s read is generated by AI from public sources. Was it useful?
About LINQ
LINQ provides a platform for managing and sharing digital business cards and networking solutions.
