About the role

Aplyr's Quick Take

This role focuses on leading commercial analytics for Global Travel at Diageo, involving the development of advanced analytics and digital solutions to improve business performance. You'll collaborate with various teams to create dashboards and analytical tools that support decision-making. It's primarily an individual contributor position with a strong emphasis on data-driven insights and technology.

Good fit

Ideal candidates have over 7 years of experience in commercial analytics or business intelligence, preferably in complex environments. A strong background in data analytics, digital transformation, and the ability to influence stakeholders will help you thrive here.

Worth noting

The role emphasizes emerging technologies like AI and automation, which could be a unique opportunity for those interested in cutting-edge analytics. However, the spec lacks detail on daily tasks, which might make it hard to gauge the day-to-day workload.

Job Description :

Job title: GT Commercial Analytics Specialist

Level: L5B

Location: Budapest

Reports to: GT Commercial Product Owner, Ekaterina Begunova

Department: Commercial

Purpose of the role:

Lead the Commercial Analytics capability for Global Travel, developing advanced analytics, digital solutions and AI-enabled capabilities that enhance commercial decision-making and business performance. Partner with Commercial, Revenue Growth Management, Finance, GBS and Digital teams to identify strategic opportunities and develop analytical solutions that support commercial priorities across Global Travel.

Key Accountabilities:

Define and lead the Commercial Analytics roadmap, identifying opportunities to enhance commercial decision-making through advanced analytics, digital solutions and emerging technologies aligned with Global Travel's business priorities.

Lead the design and development of commercial analytics, Power BI dashboards and self-service solutions that support commercial decision-making across areas such as sales execution, pricing, customer performance, commercial investment and category performance. Establish analytical standards and promote best practices that improve commercial insight and business performance.

Develop and implement analytical and digital solutions, leveraging AI, Copilot and automation where appropriate to enhance commercial insights, improve efficiency and support business decision-making.

Partner with Commercial, Revenue Growth Management, Finance and Customer Marketing teams to understand strategic business priorities, translate complex commercial challenges into analytical solutions and influence decision-making through data-driven insights.

Evaluate emerging analytical approaches and digital capabilities, leading proof-of-concepts where appropriate to strengthen commercial analytics and support future business priorities.

Key Competencies:

Commercial Analytics & Strategy

Digital Innovation & Transformation

Strategic Business Partnership & Influencing

Qualifications and Experience Required:

Bachelor's degree in Business, Data Analytics, Information Systems, Computer Science or a related discipline.

7+ years' experience in commercial analytics, business intelligence, digital transformation or data analytics within a complex commercial environment.

Demonstrated experience leading the design and development of advanced analytics, Power BI dashboards and self-service reporting solutions that support commercial decision-making.

Experience defining analytical priorities and translating business requirements into scalable digital, analytical and automation solutions.

Strong understanding of Commercial, Revenue Growth Management, pricing and business performance analytics.

Experience with Microsoft Power Platform, Power BI, Copilot, AI-enabled technologies or similar digital platforms.

Demonstrated experience influencing senior stakeholders, leading cross-functional initiatives and driving business adoption of digital capabilities.

Worker Type :

Regular

Primary Location:

Budapest

Additional Locations :

Job Posting Start Date :

2026-09-21

Skills & Tags

analytics

Aplyr's read

Diageo is a global powerhouse in beverage alcohol, attracting professionals passionate about iconic brands and innovative market strategies.
Synthesized from recent postings & public sources

What's promising

•Diageo offers diverse career opportunities across global markets and functions.
•The company is renowned for its strong portfolio of iconic brands.
•Diageo invests heavily in employee development and capability building.

What to watch

•The alcohol industry faces increasing regulatory scrutiny worldwide.
•Diageo's market performance can be affected by fluctuating consumer preferences.
•Global operations may lead to complex logistical and cultural challenges.

Why Diageo

•Diageo's brand portfolio includes household names like Johnnie Walker and Guinness.
•The company emphasizes sustainability and responsible drinking initiatives.
•Diageo's global reach offers exposure to diverse markets and cultures.

Aplyr’s read is generated by AI from public sources. Was it useful?