About the role

Aplyr's Quick Take

This role is a senior data analyst position focused on media strategy and business performance. You'll analyze media investments, competitor movements, and their impact on brand metrics and sales, working closely with the Data Strategy team to create measurement plans and post-campaign reports.

Good fit

Ideal candidates have a strong analytical background, experience in media metrics, and a knack for translating data into actionable insights. A few years in a similar role would be beneficial, along with a detail-oriented working style.

Worth noting

The role emphasizes a blend of media analysis and business strategy, which may appeal to those looking to bridge data with real-world business outcomes. However, the posting lacks clarity on specific tools or software expertise required.

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Sobre o Perfil:

A Pessoa Analista Sênior Especialista em Mídia e Negócios é o pilar analítico responsável por conectar os dados de investimento e performance de mídia com os indicadores de mercado e resultado de negócio das marcas.

Trata-se de um perfil técnico e analítico que estuda minuciosamente as movimentações da concorrência, o cenário de mídia e o impacto dessas ações nas métricas de marca e vendas. Atuando diretamente com a supervisão de Data Strategy, este especialista fornece os insumos necessários para desenhar planos de mensuração e relatórios transversais de pós-venda.

O Que Esperamos:

Inteligência de Mídia e Concorrência: Mapear e analisar o movimento de mídia do mercado e dos competidores, acompanhando métricas de Share of Voice (SOV), Share of Intent (SOI) e dados de investimento.
Cruzamento Mídia x Negócio: Conectar dados de performance e veiculação de mídia a métricas de negócio (vendas, receita, conversão) e métricas de construção de marca (Brand Equity, Brand Lift, Market Share).
Análise de Mercado e Categorias: Utilizar bases de dados de mercado para entender cenários macroeconômicos e dinâmicas da categoria.
Suporte à Mensuração e Pós-Venda: Apoiar a supervisão no desenho de metodologias de mensuração e na consolidação de relatórios pós-campanha com foco em aprendizados de negócio.
Geração de Insights: Transformar dados brutos de plataformas de mídia e inteligência competitiva em relatórios visuais e conclusões acionáveis.

Requisitos e Ferramentas:

Domínio de Métricas: Sólido conhecimento de métricas de Mídia (impr, cliques, CTR, CPM, CPC, reach/freq), métricas de Mercado/Competição (SOV, SOI, Share de investimento) e métricas de Marca/Negócio (Market Share, Brand Equity, Brand Lift, ROI, conversão).
Ferramentas de Mercado e Mídia: Experiência com Euromonitor, plataformas de Ad Intelligence / Monitoramento de Mídia (ex.: Kantar IBOPE/Monitor, Meio & Mensagem/Media Radar ou similares) e gerenciadores de mídia (Meta, Google, TikTok Ads, Google Analytics).
Capacidade Analítica: Habilidade para cruzar diferentes fontes de dados e extrair correlações entre mídia e negócios.

Diferenciais:

Vivência analítica nas categorias de Beleza, Perfumaria ou Datas Sazonais do Varejo.
Conhecimento em ferramentas de visualização de dados (Data Studio e Google Cloud Plataform/ Big Query).

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Skills & Tags

go rust ai ios data analytics marketing

Aplyr's read

WPP Media (GroupM) is a powerhouse in advertising, attracting professionals who thrive in dynamic, global marketing environments.
Synthesized from recent postings & public sources

What's promising

•GroupM offers a diverse range of roles across strategy, data, and creative fields.
•The company is part of WPP, providing access to a vast network of global resources.
•Strong focus on digital and programmatic advertising aligns with market trends.

What to watch

•High-pressure environment may not suit those seeking work-life balance.
•Complex organizational structure can lead to bureaucratic challenges.
•Frequent restructuring may cause job insecurity among employees.

Why WPP Media (GroupM)

•GroupM's scale allows for unparalleled access to global advertising data.
•Specialized roles in programmatic and digital media reflect cutting-edge industry practices.
•As part of WPP, GroupM benefits from a broad spectrum of marketing expertise.

Aplyr’s read is generated by AI from public sources. Was it useful?

About WPP Media (GroupM)

WPP Media (GroupM)

wpp.com

View company

WPP plc is a British multinational advertising and public relations company, known for providing a wide range of marketing and communications services.