About the role
At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.
This Position reports to:
Marketing Communications ManagerIn this role, you will have the opportunity to lead market expansion initiatives, product positioning, and strategic partnerships. Drives profitable growth, market penetration, and customer satisfaction through aligned marketing campaigns and business development activities. Works closely with division heads, sales teams, and regional clusters to maximize market opportunities and achieve business objectives.
The work model for the role is: #LI_Onsite
This role is contributing to the Motion business based in Bangalore, India:
You will be mainly accountable for:
- Develops and implements comprehensive marketing and business development strategies for the MO India business, aligned with divisional objectives.
- Identifies and evaluates new market opportunities, customer segments, and channels through competitive market analysis and business intelligence.
- Develops and executes strategic marketing campaigns across multiple channels (digital, direct, events, partnerships) to build brand awareness and generate leads.
- Conducts market intelligence and competitive analysis together with Divisions to anticipate market trends and facilitate proactive business responses.
- Collaborates with sales teams to develop customer value propositions. Identifies partnerships, channel strategies, and business development opportunities to expand market reach.
- Establishes and maintains relationships with key stakeholders, customers, industry bodies, and consultants.
- Develops metrics and analytics frameworks to measure marketing effectiveness and customer engagement.
- Coordinates with internal and external stakeholders to execute integrated business initiatives. Takes lead in industry events and exhibitions to coordinate with key stakeholders. Supports Front end sales in customer events
- Proposes inorganic business opportunities (M&A / partnership) based on Division mandate
Qualifications for the role
- Full time Bachelor's degree in Engineering. MBA in Marketing is preferred.
- 6-10 years of progressive experience in marketing and business development.
- Demonstrated expertise in marketing strategy development and execution.
- Proven track record of successful product/market launches and business growth initiatives.
- Experience with CRM and marketing automation platforms. Technical background in drives, motors, or power distribution equipment.
- Experience working with diverse customer segments (OEMs, EPCs, consultants, end-users).
ABB Motion provides pioneering technology, products, solutions and related services to industrial customers to increase energy efficiency, improve safety and reliability, and maintain precise control over processes. The portfolio includes motors, generators and drives for a wide range of applications in all industrial sectors.
We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe. #MyABBStory
Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. We welcome people from all backgrounds and experiences.
Ready to make an impact? Apply today or visit www.abb.com to learn more about the impact of our solutions across the globe.
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Skills & Tags
Aplyr's read
ABB blends cutting-edge robotics and automation with a commitment to sustainability, attracting tech-driven professionals eager to shape the future of industry.
What's promising
- •ABB is a leader in industrial automation, offering robust career growth in a future-focused sector.
- •The company's commitment to sustainability aligns with global environmental priorities, appealing to eco-conscious professionals.
- •ABB's diverse roles, from engineering to legal services, provide varied career paths.
What to watch
- •The complexity of ABB's global operations may lead to bureaucratic challenges.
- •Frequent restructuring can create uncertainty about job stability.
- •Limited public information about work-life balance at ABB.
Why ABB
- •ABB's integration of robotics with electrification is a key differentiator in industrial innovation.
- •The company's global presence offers international career opportunities and exposure.
- •ABB's focus on sustainable solutions differentiates it from traditional industrial firms.
Aplyr’s read is generated by AI from public sources. Was it useful?
About ABB
ABB is a global technology company that energizes the transformation of society and industry to achieve a more productive, sustainable future. The company operates in robotics, automation, and electrification.
