Senior Data Scientist - CLV & Personalisation

At PlayStation, Data Science plays a critical role in shaping how we invest in, retain, and delight our global player base. The CLV & Personalisation team focuses on understanding player behaviour and driving more effective engagement across the player lifecycle — from acquisition and onboarding through to retention, monetisation, and long-term value. 

As a Senior Data Scientist, you will drive the development of advanced modelling and analytical approaches that influence key commercial and product decisions at scale and are evaluated based on their impact on commercial outcomes. You will work on complex and often ambiguous problems, helping define how we measure player value and how we deliver more personalised player experiences. 

This role combines deep hands-on modelling with ownership of problem definition, approach, and impact. You will work with a high degree of autonomy across ambiguous problem spaces, shaping how data informs strategy and decision-making across the business. 

What You’ll Do 

• Design and deliver advanced machine learning models to drive player value, engagement, and growth across the lifecycle. 

• Own ambiguous problem spaces, defining