直效行銷_商品策略規劃人員（商品 PM）

Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

1. 商品策略規劃、新商品發想與銷售分析（核心職責）

負責保險商品之策略規劃與企劃推動，包含新商品發想、商品定位與銷售策略規劃，定期進行競爭市場與同業商品分析，盤點市場缺口與商品機會；同時負責既有商品銷售表現之分析，與商品策略要求，並提出商品結構或策略調整建議。新商品上線時，需規劃核心銷售賣點、銷售主軸與通路推廣策略，並配合 保險商品導入與推廣。

 2. 商品專案推動與行政支援（支援性職責）

支援商品相關專案之推動與營運執行，包含商品上架流程協助與跨部門溝通、商品系統維護、因應法令或管理需求進行商品異動與內容調整、配合查核需求進行相關資料與網頁內容更新、配合保險商品上下架與相關文件維護等行政作業。

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.