About the role

Aplyr's Quick Take

This role is about leading lifecycle marketing strategies to boost customer engagement and retention at TextNow. You'll be responsible for the entire customer journey, from onboarding to winback, and will manage a team focused on data-driven marketing operations. It's a senior, strategic position that reports to the Head of Marketing.

Good fit

Ideal candidates have extensive experience in lifecycle marketing, preferably in tech or telecom, and thrive in a fast-paced, data-oriented environment. Strong leadership skills and a strategic mindset are essential.

Worth noting

The role emphasizes building a scalable system for customer retention, which suggests a focus on long-term growth rather than just immediate sales. The salary range is quite broad, indicating potential flexibility based on experience.

We believe communication belongs to everyone. We exist to democratize phone service. TextNow is evolving the way the world connects and that's because we're made up of people with curious minds who bring an optimistic, yet critical lens into the work we do. We're the largest provider of free phone service in the nation. And we're just getting started.

Join us in our mission to break down barriers to communication and free the flow of conversation for people everywhere.

TextNow is building the most flexible phone service in North America. As an app first wireless carrier, we give customers control with no contracts, no hidden fees, and no rigid rules. We serve ambitious, self directed people who expect transparency, value, and freedom in how they connect.

As we enter our next phase of growth, retention and lifetime value are our biggest opportunities. We are looking for a strategic, data driven Head of Lifecycle Marketing to transform lifecycle into a core growth engine driving engagement, retention, and sustainable revenue.

Reporting to the Head of Marketing, you will own the end to end customer lifecycle strategy from onboarding and education through engagement, monetization, retention, and winback.

Your mandate is clear. Build a scalable lifecycle system that strengthens activation, accelerates habit formation, reduces churn, and increases long term customer value while protecting customer trust.

You will lead a high impact lifecycle and marketing operations team and partner closely with Product, Analytics, Brand, and Performance Marketing to ensure customers understand, adopt, and continue choosing TextNow.

Skills & Tags

rust ai data analytics product marketing

Aplyr's read

TextNow offers affordable communication solutions, attracting tech enthusiasts and innovators passionate about disrupting traditional telecom models.
Synthesized from recent postings & public sources

What's promising

•TextNow provides cost-effective communication services, making it appealing to budget-conscious users.
•The company is expanding its technical team, indicating growth and innovation opportunities.
•TextNow's focus on app-based services aligns with digital transformation trends in telecommunications.

What to watch

•TextNow faces intense competition from established telecom giants with greater resources.
•Reliance on Wi-Fi for services may limit functionality in areas with poor connectivity.
•The company's freemium model might struggle to convert free users to paid services.

Why TextNow

•TextNow offers a unique freemium model that challenges traditional telecom pricing structures.
•The app-based service allows users to bypass conventional carrier restrictions.
•TextNow's international hiring strategy suggests a commitment to diverse, global perspectives.

Aplyr’s read is generated by AI from public sources. Was it useful?

About TextNow

TextNow

textnow.com

View company

TextNow is a telecommunications company that provides free and low-cost phone services through its mobile app, allowing users to make calls and send texts over Wi-Fi and cellular networks.