About the role

Aplyr's Quick Take

This role is about managing and localizing content for the Castrol brand across various platforms, including social media and events. It's a hands-on position that involves both strategic planning and execution, focusing on innovative content creation and brand communication. This is an individual contributor role with some leadership elements.

Good fit

Ideal candidates will have experience in brand management or marketing, particularly in digital and social media. A creative mindset and the ability to work independently while collaborating with global teams will be key to thriving here.

Worth noting

The role requires up to 25% travel, which may be a consideration for some applicants. The focus on disruptive content creation suggests a need for a forward-thinking approach, which might not suit everyone.

Entity:

Customers & Products

Job Family Group:

Marketing Group

Job Description:

Lead Castrol Website content localization and management.
Lead Castrol Owned Media full-year planning and landing on all social platforms. On top of normal brand contents, need to think more disruptively on how to create new contents to help brand gain free traffic via riding on hot topics.
Lead Non-F1 global sponsorship local communication plan including FE, W2RC and WRC. Need to work with global on the assets development and work closely with channel team on activation supporting.
Work Closely to land certain big offline events plan and development including IWS Distribution Conference and Chengdu Auto Show.
Support Hybrid & Adjacency category communication plan including the key message development, content creation and light activations.
Contribute to the Brand Integrated Marketing Campaign Planning and support the campaign landing especially on the social and offline parts.

Support the local celebrity strategy planning and daily execution including the celebrity selection, sourcing, contract processing and assets development.

Travel Requirement

Up to 25% travel should be expected with this role

Relocation Assistance:

This role is not eligible for relocation

Remote Type:

This position is a hybrid of office/remote working

Skills:

Advocacy, Brand Management, Business Acumen, Channel Management, Channel marketing activation, customer and competitor understanding, Customer Segmentation, Digital Innovation, Digital Marketing, Generating customer insights, Innovation Management, Listening, market, Offer and product knowledge, Offer Development, Partner relationship management, Sector, Translating strategy into plans

Legal Disclaimer:

We are an equal opportunity employer. We do not discriminate on the basis of protected characteristics like race, religion, color, sex, national origin, sexual orientation, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.

If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.

Aplyr's read

BP is a leading global energy company, employing diverse talent to innovate in oil, gas, and sustainable energy solutions.
Synthesized from recent postings & public sources

What's promising

•BP is investing significantly in renewable energy, aiming for a net-zero carbon footprint by 2050.
•The company offers a wide range of roles, indicating diverse career opportunities across various functions.
•BP's global presence provides employees with opportunities for international career growth and development.

What to watch

•BP faces significant scrutiny and regulatory challenges due to its environmental impact and history of oil spills.
•The transition from fossil fuels to renewable energy sources presents financial and operational risks.
•The energy sector's volatility can affect job stability and project funding at BP.

Why BP

•BP's commitment to a net-zero future differentiates it from other traditional oil and gas companies.
•The company's diverse role offerings demonstrate its focus on both traditional and innovative energy solutions.
•BP's global operations allow for unique cross-cultural work experiences and projects.

Aplyr’s read is generated by AI from public sources. Was it useful?