Head of Marketing

About Us

DriveWealth is on a mission to make investing easier. We believe that everyone should have the ability to control their financial future. We are a global B2B financial technology organization dedicated to democratizing access to financial independence around the world. Our mission is realized through an API-based platform, empowering our partners to offer seamless investing and trading experiences to clients worldwide, all from their mobile devices. Our technology provides partners with a modern, extensible toolkit, enabling traditional investment workflows and innovative techniques like fractional share ownership. DriveWealth has evolved into a global platform offering trading of US equities, mutual funds, ETFs, fixed income, and options. 

There’s never been a better time to build a category-defining business and there has rarely been a team better positioned for this opportunity. Our culture blends the pace and agility of a fintech start-up with the impact, stability, and discipline of Wall Street. We encourage creativity and experimentation while ensuring institutional-grade execution and regulatory compliance in everything we do. Join us!

Role Mandate

DriveWealth is seeking a Head of Marketing to own the company's full external presence and growth marketing function. We're scaling globally, our platform is expanding across asset classes and geographies, and the market conversation around embedded investing infrastructure is accelerating. We need someone who thinks in platforms and products, someone who can build a marketing engine that drives partner acquisition, deepens brand authority, and positions DriveWealth as the category-defining infrastructure layer in global fintech.

This role spans product marketing, growth strategy, and brand. You will bring a data-informed approach to go-to-market planning, digital channel optimization, earned media, and executive visibility. You'll lead a small team, manage agency and vendor relationships, and serve as a strategic marketing partner to the CEO and executive leadership. The right candidate has built marketing programs at global platform scale, understands how financial products work, and knows how to translate complex technical infrastructure into narratives that win partners, press, and markets.

This role is based in DriveWealth’s headquarters in New York City, NY.

Growth Marketing & Digital

• Design and execute a data-driven growth marketing strategy across owned and paid digital channels, with clear KPIs tied to partner pipeline and platform adoption
• Own the corporate website as a business development asset, overseeing content strategy, SEO, messaging hierarchy, conversion optimization, and ongoing performance
• Develop thought leadership content and distribution strategies that build DriveWealth's authority in embedded finance, fintech infrastructure, and global markets
• Establish marketing analytics infrastructure: define reporting frameworks, attribution models, and the metrics that connect marketing activity to revenue outcomes

Media & Public Relations