About the role

Aplyr's Quick Take

This role is about driving B2B sales and managing relationships with channel partners in the audiology sector. You'll be responsible for achieving sales targets, ensuring timely collections, and executing localized marketing strategies to boost demand. It's primarily an individual contributor role focused on sales and account management.

Good fit

Ideal candidates have several years of experience in B2B sales, particularly in healthcare or related fields. Strong relationship-building skills and a proactive, analytical approach will help you succeed here.

Worth noting

The role requires a mix of sales management and hands-on marketing, which may appeal to those who enjoy diverse responsibilities. Be prepared for a high level of accountability in meeting sales targets and managing collections.

The Business Development Manager will drive High revenue growth, market share, and brand visibility within the assigned territory. This role owns the end-to-end B2B commercial cycle—combining primary sales and strict collection management with localized marketing activations to generate secondary demand for channel partners.

Key Responsibilities

1. Sales & Commercial Management (Primary Function)

Achieve monthly, quarterly, and annual sales targets through structured B2B distribution networks.
Ensure 100% timely collection of outstanding payments to maintain a healthy credit cycle.
Manage high-value accounts, clinical chains, and individual retail audiologists.
Monitor territory commercial health, analyzing sales data to identify growth white spaces.

2. Channel Partner Management & Expansion

Build, nurture, and maintain strong, long-term relationships with existing B2B channel partners.
Onboard new channel partners, audiometry clinics, and ENT hospital setups to expand market footprint.
Implement structured partner engagement programs to ensure high brand-share-of-wallet.

3. Marketing & Secondary Demand Generation

Design and execute ground-level B2B2C marketing activations to drive footfall for channel partners.
Plan and organize localized community touchpoints, including residential society screening camps.
Network with premium social clubs (e.g., Rotary Club, Lions Club) to set up corporate/social awareness programs.
Track the ROI of field marketing investments and measure camp-to-clinic lead conversion rates.

4. Territory & Competitive Intelligence

Map the complete geographic territory to track competitor pricing, schemes, and product positioning.
Supply regular market intelligence reports to national marketing and product development teams.
Utilize CRM systems to track pipelines, manage client interactions, and forecast sales accurately.
Identify and develop new business opportunity across assigned territories

Core Competencies

Business Acumen: Deep understanding of distributor margins, ROI calculations, and credit management.
Relationship Building: Proven ability to connect with medical professionals, business owners, and corporate partners.
Execution Excellence: Strong project management skills to plan and execute multiple field camps simultaneously.
Communication: Exceptional verbal and written communication skills in English and the regional vernacular.
Good Analytical and calculation skills

#LI-RESOUND

Aplyr's read

ReSound is a pioneering force in hearing aid technology, attracting talent committed to enhancing auditory experiences through cutting-edge solutions.
Synthesized from recent postings & public sources

What's promising

•ReSound leads in innovative hearing solutions, offering a dynamic environment for tech-focused professionals.
•Global presence provides diverse career opportunities and exposure to international markets.
•Commitment to quality of life improvement attracts mission-driven employees.

What to watch

•Highly competitive market with rapid technological advancements requires constant innovation.
•Limited public information about employee satisfaction and company culture.
•Potential challenges in maintaining a balance between innovation and regulatory compliance.

Why ReSound

•Focus on innovative technology sets ReSound apart in the hearing aid industry.
•Strong emphasis on improving life quality differentiates its mission.
•Diverse roles across technical and operational fields highlight its expansive scope.

Aplyr’s read is generated by AI from public sources. Was it useful?

About ReSound

ReSound

resound.com

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ReSound is a global leader in the design and manufacturing of hearing aids and hearing solutions, focusing on innovative technology to improve the quality of life for individuals with hearing loss.