Partner - Ecommerce Planning

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

Reporting of the role

• This role reports to the E‑commerce Strat Lead.

Measures of success In 3 months

• Get a grip on client’s ecom paid media business, study benchmarks, category dynamics and retailer media plans/constructs
• Build trusted day‑to‑day relationships with client and key marketplace partners.
• Become hands‑on with monthly briefs, plan creation, approvals and SOPs.
• Review performance to identify actionable insight to improve business outcomes.
• Establish weekly performance reviews with the client and retailers; recommend optimizations.
• Set up a monthly review cadence before each campaign cycle ends to align on next month’s plan and ensure continuity.
• Start tracking monthly planned vs. actuals across KPIs and leverage category intel from retailer partners & tech/tools for insights.

In 6 months

• Co-develop with HUL & Operationalize the annual planning strategy and governance for your accounts.
• Colaborate with Central media buyers to Negotiate and lock BAU, Event and sponsorship packages; align on monthly success metrics.
• Streamline RO/lotting and workflows with platforms to ensure on‑time launch (by Day 1 of the month).
• Build robust weekly and monthly review decks with platform and competition insights; institutionalize pacing discussions.
• Collaborate with cross‑functional stakeholders to contribute to unit goals.

In 12 months

• Establish best‑in‑class processes for planning, implementation, investment governance and post‑campaign learning.
• Serve as the go‑to for retail media planning excellence; consistently deliver measurable business impact.

Responsibilities of the role Planning scope and cadence

• Understand monthly media plan briefs, budgets and goals from the client; translate and cascade to retailers.
• Create/review marketplace media plans; iterate changes and secure client approvals.
• Define monthly measurement metrics (traffic, share of voice, sales/ROAS, awareness, client‑defined TOT).
• Review weekly performance and recommend optimizations to retailers; share and discuss results with the client.
• Set