Marketing Communications Manager

Role Summary

Heartflow is seeking a highly skilled, organized Marketing Communications Manager to drive the execution of integrated marketing initiatives that elevate our brand, support product adoption, and reinforce our category leadership in coronary artery disease (CAD) management.

This role sits at the center of communications planning and execution—translating marketing and product priorities into high-impact campaigns, content, and communications. The ideal candidate is both a strong marketer and a disciplined project manager: someone who can orchestrate complex initiatives across internal stakeholders and external partners, while maintaining a high bar for quality, speed, and consistency.

You will play a critical role in bringing Heartflow’s story to life across product launches, digital campaigns, trade shows, and core marketing channels — ensuring every touchpoint delivers clarity, credibility, and clinical impact.

Key Responsibilities

Integrated Campaign Execution

• Lead end-to-end execution of integrated marketing campaigns across digital, web, events, and sales channels
• Translate strategic briefs into actionable plans, timelines, and deliverables
• Ensure alignment across brand, product marketing and commercial teams

Product Launches & Announcements

• Support planning and lead execution of product launches, updates, and key announcements
• Coordinate cross-functional inputs to develop launch materials and go-to-market assets
• Manage timelines, dependencies, and deliverables to ensure successful launch readiness

Content & Channel Development

• Oversee development of:
• Digital campaigns (paid + organic)
• Website content and updates
• Sales collateral and enablement tools
• Thought leadership and KOL-driven content
• Ensure content aligns with brand standards, clinical accuracy, and strategic messaging

Trade Shows & Events

• Support communications execution of national and regional trade shows
• Coordinate pre-, during-, and post-event communications and content
• Partner with internal teams and KOLs to amplify presence and engagement

Project & Workflow Management

• Own project timelines, workflows, and asset delivery across multiple concurrent initiatives
• Implement and manage efficient processes for briefing, review, and approvals
• Identify risks, resolve bottlenecks, and ensure on-time, high-quality execution

Agency & Freelancer Management

• Manage external agencies and freelance partners across creative, content, and digital execution
• Develop clear briefs and ensure deliverables meet expectations for quality and performance
• Optimize resource allocation across internal and external teams

Skills & Capabilities

Marketing & Campaign Execution

• Strong experience executing multi-channel marketing campaigns in B2B or healthcare/med-tech environments
• Deep understanding of digital channels, content strategy, and campaign performance drivers
• Ability to translate strategy into effective, executable marketing programs

Project Management & Operations

• Exceptional organizational and project management skills
• Experience managing complex timelines with multiple stakeholders and dependencies
• Strong attention to detail with a focus on executional excellence

Content & Communication

• Strong instincts for high-quality content and storytelling
• Ability to manage development of clinical and technical content with accuracy and clarity
• Experience working with brand guidelines and ensuring consistency across touchpoints

Cross-Functional Collaboration

• Proven ability to work effectively with product marketing, medical affairs, sales, and leadership
• Strong communication and stakeholder management skills
• Ability to navigate ambiguity and drive alignment

Agency & Vendor Management

• Experience managing agencies and freelancers across creative and digital scopes
• Ability to brief effectively, provide feedback, and drive high-quality output
• Strong judgment in selecting and optimizing external partners

Qualifications

• 5–8 years of experience in marketing in med-tech, healthcare, or B2B environments
• Bachelor’s degree in Marketing, Communications, Business, or related field
• Experience supporting product launches and integrated campaign execution
• Familiarity with regulated environments and clinical content is needed

What Success Looks Like

• Seamless execution of high-impact campaigns and launches
• Consistent, high-quality marketing output across all channels
• Strong alignment across cross-functional teams
• Efficient use of agencies and resources to scale impact
• Measurable contribution to brand visibility and product adoption