Senior Growth Marketing Manager

POSITION SUMMARY

Netradyne is redefining fleet safety with Computer Vision and Edge Computing, and we're growing fast. We are seeking a Senior Growth Marketing Manager who gets things done. In this role you will execute a portfolio of high-impact programs including integrated campaigns, content syndication, paid digital, webinars, outbound, and ABM designed to generate new pipeline, accelerate deals in motion, and drive lifecycle engagement. This is a hands-on role for someone who thrives in the details, moves fast, and takes pride in seeing programs go from idea to launch to results

You're a builder and a natural collaborator. You'll work closely with Marketing Ops, Events, Product Marketing, SDRs, and Sales to bring programs to life. You move fast, measure everything, and are always on the lookout for the next opportunity to drive impact and pipeline.

ESSENTIAL FUNCTIONS

• Plan and execute integrated multi-channel campaigns end-to-end from brief through launch, optimization, and reporting across email, paid media, content syndication, webinars, direct mail, and ABM.

• Run content syndication programs including selecting vendors, managing contracts, deliverables, monitoring lead quality, and optimizing spend based on performance.

• Execute paid digital programs in close partnership with the third-party agency briefing campaigns, reviewing creative and targeting, tracking performance, and holding the agency accountable to pipeline and ROI targets.

• Own the full webinar program: manage calendar, coordinate speakers and production, drive registration, execute follow-up sequences, and report on pipeline impact for both owned and third-party webinars.

• Build and launch email campaigns, landing pages, and nurture sequences in HubSpot, and partner with Marketing Ops on segmentation, lead scoring, and lifecycle processes to ensure clean data and accurate reporting.

• Execute outbound programs in close collaboration with SDR and Sales teams - coordinating timing, messaging, sequencing, and follow-up to convert target accounts into qualified meetings.

• Run A/B tests across channels, messaging, and offers documenting hypotheses, results, and learnings to build a repeatable experimentation framework over time.

• Partner with Product Marketing to ensure campaign messaging is grounded in sharp positioning and resonates with target buyers across verticals, personas, and lifecycle.

• Work with Event Marketing to extend the impact of field programs through pre- and post-event campaigns that convert engagement into pipeline.

• Drive ABM execution targeting high-value accounts and buying groups in collaboration with the ABM manager and Sales leadership, using Demandbase and coordinated outbound plays.

• Track and report on campaign performance metrics including leads generated, pipeline influenced, conversion rates, and ROI, using those insights to continuously optimize programs.

QUALIFICATIONS

• 5+ years in growth marketing, demand generation, or performance marketing in a B2B SaaS environment - experience scaling a high-growth product a plus.

• Hands-on experience with HubSpot, Salesforce, Outreach or similar tools with understanding of how to build campaigns, landing pages, nurture flows, and lifecycle sequences.

• Proven ability to execute paid digital programs, interpret performance data, and coordinate with agencies.

• Experience running content syndication and webinar programs end-to-end, with a sharp eye for lead quality over lead volume.

• Strong command of the full funnel and lifecycle motions to keep buyers moving.

• A genuine experimentation mindset to design tests, define success metrics upfront, and make optimization decisions based on data.

• Exceptional project management skills to run multiple programs simultaneously, rally cross-functional stakeholders, and drive execution without losing momentum.

• A team player who is energized by new challenges, earns trust quickly, communicates proactively, and makes cross-functional programs run smoothly.

• High bar for AI-native ways of working by actively using AI tools to drive productivity and quality across your growth workflows.

• A bias toward building scalable, repeatable systems rather than one-off campaigns, with the initiative to introduce new frameworks and processes when you see the opportunity.

• Creative thinker who can generate and execute breakout campaign ideas that cut through in a crowded market.

PREFERRED EXPERIENCE

• Experience in high growth, scaling start up environments

• Background in fleet management, transportation, telematics, IoT, mobility, computer vision, or AI-powered enterprise SaaS

EDUCATION

• Skills & Tags

  gorustaidataproductdesignmarketingsales