About the role

Aplyr's Quick Take

This role is about creating and managing engaging social media content for Morning Brew across platforms like Twitter, Instagram, and LinkedIn. You'll be responsible for the content calendar, producing posts, and engaging with the audience while collaborating with a design team. It's primarily an individual contributor role focused on content creation and strategy.

Good fit

Ideal candidates have 2+ years in social media or digital journalism, a strong grasp of social media trends, and a passion for business and finance topics. A creative mindset and the ability to engage with an audience are key.

Worth noting

The role emphasizes blending editorial judgment with data-driven insights, which may appeal to those who enjoy analytics. The company culture seems fast-paced and creative, which could be a good fit for those who thrive in dynamic environments.

At Morning Brew Inc., we mix what you need to know with our unique brand of wit to attract, and build real relationships with, the next generation of business leaders. We speak to them like people, ensuring they get the context and insight needed to make decisions every day. Loyalty and trust are our most valuable currencies.

Whether scrolling, reading, watching, or listening, our audience trusts us for credible, entertaining business content that makes an impact on their personal and professional lives.

The Morning Brew team is clever, creative, and growing fast. Want in? Read on.

OVERVIEW

Morning Brew Inc. is looking for a great writer and visual storyteller who can consistently create engaging social editorial content for Morning Brew across multiple social platforms.

The role would require the social media editor to oversee the day-to-day content calendar of various accounts across Twitter, Instagram, and LinkedIn. The ideal candidate will possess a combination of in-depth research and writing skills, a creative mindset, a deep understanding of internet culture, and the ability to pitch engaging and visual stories that fit Morning Brew’s brand identity and voice.

Working alongside the team lead, the social media editor will play a crucial role in growing Morning Brew’s social presence and building an engaged audience.

WHAT YOU'LL DO

-Covering trending business news and live events.

-Producing content primarily for Instagram, Twitter, and LinkedIn.

-Creating charts and other graphics using a library of provided templates.

-Pitching story ideas to the team lead and identifying graphic opportunities.

-Publishing video content on TikTok, Instagram, and YouTube when needed.

-Collaborating with our in-house design team to craft high-level visual formats.

-Tracking success through account growth, engagement rates, and other metrics.

-Conducting research and crafting social editorial copy in the Morning Brew voice.

-Editing, shaping and elevating headlines, copy and visual assets to be social-first.

-Blending your editorial judgement with data to find what best fits our target audience.

-Overseeing community engagement; replying to the audience in comments and DMs.

WHAT YOU'LL BRING

-2+ years of experience in social media or digital journalism.

-Deep understanding of social media platforms and social editorial strategy.

-Interest in submerging themselves in the world of business, finance, and tech news.

-A passion for internet culture, memes, trends, and finding new ideas in all corners of the internet.

-Track record of overseeing Twitter/X, Instagram, LinkedIn, and Facebook accounts for media outlets.

-Strong editorial judgment; comfortable with testing and adapting strategies to optimize for social-first content.

-Strong writing skills, with an attention to detail and the ability to condense topics into engaging, accurate, and quickbite copy.

BONUS POINTS

-Experience working in social management, analytics, and listening tools such as: Emplifi, SocialFlow, Hootsuite, EchoBox, Dash Hudson, Later, Sprout Social, Sprinklr, Parse.ly, Chartbeat, CrowdTangle, Google Analytics, NewsWhip, and more.

-Proficiency in Adobe Photoshop, Canva and/or Figma a plus.

Skills & Tags

go rust ai data analytics design

Aplyr's read

Morning Brew is a digital media company reshaping how millennials consume business news, with a focus on engaging newsletters and insightful content.
Synthesized from recent postings & public sources

What's promising

•Morning Brew's newsletters have a strong readership among millennials, indicating a loyal audience base.
•The company has expanded its content offerings, including niche publications like Healthcare Brew and CFO Brew.
•Recent hiring in diverse roles suggests growth and investment in content and audience engagement.

What to watch

•The media landscape is highly competitive, posing challenges for sustained audience growth.
•Revenue heavily reliant on advertising could be vulnerable to market fluctuations.
•Limited public information about long-term financial stability and profitability.

Why Morning Brew

•Morning Brew's conversational tone and millennial focus distinguish it from traditional business news outlets.
•The company's rapid adaptation to digital trends enables it to stay relevant in a fast-changing media environment.
•Its niche newsletters cater to specific professional interests, enhancing audience segmentation and engagement.

Aplyr’s read is generated by AI from public sources. Was it useful?

About Morning Brew

Morning Brew

morningbrew.com

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Morning Brew is a media company that delivers business news and insights through newsletters and other digital platforms, targeting a millennial audience.