VP, Brand and Creative

About SimpliSafe

We’re a high-tech home security company that’s passionate about protecting the life you’ve built and our mission of keeping Every Home Secure. And we’ve created a culture here that cares just as deeply about the career you’re building. Ours is a no ego culture of collaboration and innovation where those seeking their next challenge can find big opportunities and make a huge impact on the lives of all those who we protect. We don’t just want you to work here. We want you to grow and thrive here.

Why are we hiring?

Well, we’re growing and thriving. So, we need smart, talented, and humble people who share our values to join us as we disrupt the home security space and relentlessly pursue our mission of keeping Every Home Secure. 

A Once-in-a-Lifetime Brand Transformation Opportunity

SimpliSafe is entering one of the most pivotal moments in our history. A new enterprise-wide segmentation study is about to redefine our core customer, reshape our product roadmap, and unlock the next decade of growth. At the same time, we are evolving the narrative, identity, and advertising approach of one of the most trusted brands in home security.

We’re looking for a VP of Brand & Creative to lead this true before-and-after transformation — architecting a modern brand platform, elevating our creative performance, and building a high-impact storytelling engine that drives measurable business results.

If you have led brand and creative reinvention at scale and are energized by transforming a beloved consumer brand during a moment of inflection, this is the role.

What You’ll Own

Brand Strategy & Transformation

• Lead SimpliSafe through a historic brand evolution informed by fresh segmentation insights and a new long-term consumer target.
• Redefine our positioning, narrative, architecture, and messaging hierarchy — creating a brand platform that delivers clear, measurable improvements in performance.
• Shape the strategic identity and voice of a beloved national brand during a rare moment of reinvention.

Creative Leadership & Performance

• Oversee a creative transformation that modernizes how SimpliSafe communicates across campaigns, performance media, lifecycle, packaging, retail, and CX.
• Build a performance-driven creative engine grounded in A/B testing, champion–challenger frameworks, and disciplined experimentation.
• Bring a track record of driving growth inflection at scale through creative excellence and rigorous testing.

Product Marketing

• Partner with Product as segmentation unlocks a ground-up product roadmap transformation, influencing what we build and how we tell the story.
• Lead cross-channel product narrative development that strengthens relevance, differentiation, and conversion.

Cross-Functional Leadership

• Align Growth, Product, CX, PR, and Data around a unified brand strategy and refreshed customer narrative.
• Ensure our brand and creative transformation shows up in performance metrics across the full funnel.

What You Bring

• 12+ years leading brand, creative, product marketing, or integrated marketing teams within online businesses — ideally in subscription, consumer tech, or omnichannel environments where digital, retail, and physical experiences intersect.
• Demonstrated success leading brand and creative transformation at companies spending at scale, with clear before-and-after business results tied directly to your efforts.
• A proven track record of producing quantifiable, high-performing campaigns using A/B testing, champion–challenger experimentation, and data-driven optimization.
• Exceptional strategic instincts and narrative development skills; able to translate insights into powerful, performance-driving storytelling.
• Executive presence and influence skills suitable for guiding cross-functional teams through transformational change.
• A strong balance of creative leadership, analytical rigor, and operational discipline — able to inspire big thinking while ensuring measurable outcomes.

Why Sim