About the role

The purpose of this role is to provide integrated programme strategy for multi-channel programmes for clients. This role supports daily programme management and delivery for clients and is a partner to the director level personnel on the client side.

Job Description:

构建、制定和提供全渠道战略营销计划
在客户相关的项目中应用当前的市场营销趋势，制定当前的战略计划和长期的转型战略计划
深入了解市场营销在不同垂直市场和环境下对客户的差异
与关键客户联系人建立值得信赖的长期关系
确保通过一系列最佳实践解决方案、技能、能力和原创思维，为客户提供富有意义的价值
与内部团队（客户管理、运营、创意分析等）及合作代理商合作并建立良好的关系，了解跨渠道建议/计划的可行性
确定关键数据点和度量，以显示我们的方法和策略对客户业务的影响，报告我们所取得的业绩，以及管理整个互动中出现的挑战

Location:

Shanghai - Haisu Plaza

Brand:

Merkle

Time Type:

Full time

Contract Type:

Fixed Term Contract (Fixed Term)

Skills & Tags

marketing

Aplyr's read

Dentsu is a powerhouse in advertising, known for its data-driven strategies and digital transformation. It's ideal for those passionate about innovative marketing solutions.
Synthesized from recent postings & public sources

What's promising

•Dentsu emphasizes digital transformation, positioning itself at the forefront of modern advertising.
•The company offers diverse roles, providing opportunities for career growth across various marketing disciplines.
•Dentsu's focus on data-driven strategies attracts clients seeking measurable marketing outcomes.

What to watch

•The advertising industry is highly competitive, posing challenges for maintaining market share.
•Rapid technological changes require constant adaptation, which can be demanding for employees.
•Limited public information about employee satisfaction and work-life balance at Dentsu.

Why Dentsu

•Dentsu integrates traditional and digital marketing, offering comprehensive solutions.
•Its global presence allows for cross-cultural marketing strategies and insights.
•Dentsu's commitment to innovation is reflected in roles like AI Motion Designer.

Aplyr’s read is generated by AI from public sources. Was it useful?

About Dentsu

Dentsu

dentsu.com

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Dentsu USA is a leading marketing and advertising agency that provides integrated solutions to clients across various sectors, focusing on digital transformation and data-driven strategies.