Lead Business Intelligence Analyst

At Cision, we believe in empowering every individual to make an impact. Here, your voice is heard, your ideas are valued, and your unique perspective fuels our collective success. As part of our global team, you'll thrive in an environment that champions curiosity, collaboration, and innovation, all while making meaningful contributions to the brands we accelerate. 

 

Join us in shaping the future of communication and building authentic connections that matter. Whether you're solving complex problems or driving bold innovations, your growth is our success, and together, we’ll create the conversations of tomorrow. 

 

 

Job summary: We are seeking a Lead Business Analyst to join our Business Intelligence team and play a critical role in shaping how data, insight, and AI are translated into commercial advantage across the Revenue Organization. This role will act as a senior individual contributor and thought partner to RevOps, Sales, Marketing, Customer Success, and Finance.The Lead Business Analyst will own the definition, delivery, and continuous improvement of commercial analytics, KPI frameworks, and executive-ready reporting. They will work closely with Data Engineering and Systems teams to ensure data accuracy, clarity, and usability — while maintaining a strong focus on business outcomes rather than reporting/predicting output alone.
Critically, this role sits at the intersection of data, AI, and people. The ideal candidate will be as comfortable enabling a frontline sales rep to understand and act on a dashboard as they are presenting strategic insight to a C-suite audience. They will also be a confident and curious adopter of large language model (LLM) tools — using AI to accelerate their own analytical workflow and helping the wider business do the same.

 

Key Responsibilities

• Business Analysis & Stakeholder Partnership
  • Act as the primary analytics partner to senior commercial stakeholders across Sales, Marketing, Customer Success, and Revenue Operations.
  • Apply strong business analysis discipline — translating ambiguous business questions into well-scoped requirements, clear success criteria, and structured analytical briefs before any build begins.
  • Proactively surface insights, trends, risks, and opportunities that inform decision-making at leadership level.
  • Support strategic initiatives such as CRM consolidation, demand intelligence optimization, territory and book-of-business changes, and forecasting improvements.
  • Own end-to-end project management of analytics deliverables — from requirements gathering and prioritization through to delivery, adoption, and iteration — ensuring stakeholders are informed and timelines are met
• Communication, Enablement & Influence
  • Demonstrate exceptionally strong communication skills across all levels of the organisation — from crafting executive narratives for senior leadership forums to running hands-on enablement sessions for managers and frontline sales representatives.
  • Translate complex data, AI outputs, and analytical findings into plain-language stories that drive clarity, confidence, and action.
  • Design and deliver enablement programmes that help managers and reps understand, trust, and act on dashboards, KPIs, and AI-generated insights — building genuine data literacy across the Revenue Organisation rather than dependency on the BI team.
  • Champion clear, consistent communication of what metrics mean, how they are calculated, and why they matter — removing ambiguity at every level.
  • Influence without authority; build credibility with senior stakeholders through the quality of insight and the integrity of the underlying data.

• Analytics, Reporting & Insight
  • Own the design and delivery of executive-level dashboards and self-service reporting, primarily using Power BI.
  • Ensure consistent definitions and calculations for revenue KPIs, North Star metrics, and commercial perfo