Technical Product Marketing Lead

About the role

We're looking for a Technical Product Marketing Lead who can build experiences that tell the story of AI's transformative potential. You'll create narratives, demos, and interactive experiences across our entire suite of products—the Claude app, Claude Code, and our API platform—that help people truly understand what's possible with AI. This role combines engineering expertise with strategic storytelling: you'll build interactive experiences, craft visual narratives around key AI themes, and create tools that bring abstract concepts to life. Whether it's showcasing how AI enhances creativity, accelerates research, or transforms coding workflows, you'll engineer the assets that help our team and the broader market grasp AI's real-world impact. If you're an engineer who thinks in narratives and loves building things that educate and inspire, this role is for you.

Responsibilities:

• Engineer interactive experiences and visual stories that illustrate AI's impact across different themes—from enhancing human creativity to automating complex workflows—for our largest events and customer moments. 

• Build proof-of-concepts and working examples that demonstrate how Claude transforms real work across industries

• Create technical content ecosystems—from interactive tutorials to visual explainers—that guide users through their AI journey

• Develop frameworks and tools that help our sales team tell compelling stories tailored to different audiences

• Partner with product and engineering to translate our roadmap into narratives that excite customers about what's possible

• Build data visualizations and interactive dashboards that communicate AI's value in business terms

• Craft end-to-end experiences that take prospects from curiosity to conviction through hands-on exploration

• Ship creative technical projects that showcase emerging AI capabilities and inspire new use cases

You may be a good fit if you:

• Have 10+ years building things with code and see engineering as a medium for storytelling

• Are fluent in modern web tech (Python, JavaScript/TypeScript, React) and can build full-stack experiences

• Think beyond individual features to understand how pieces fit together into compelling narratives

• Get excited about making complex technology accessible through thoughtful technical experiences, and have experience presenting to everyone from startup founders to Fortune 500 executives

• Can seamlessly collaborate with everyone from engineers to designers to sales teams

• Love shipping projects that educate, inspire, and drive real business outcomes

Strong candidates may have:

• Built technical experiences that told a bigger story—whether for marketing, education, or sales

• Experience in solutions engineering, developer relations, or technical marketing roles

• Worked with AI/ML APIs and understand how to showcase their capabilities effectively

• Created technical content that's driven measurable impact on adoption or understanding

• Skills with data visualization and interactive web technologies that enhance storytelling

• A portfolio of projects that demonstrate both technical depth and narrative thinking

Role-specific policy: For this role, we expect all staff to be able to work from our San Francisco at least 2 days a week. We encourage you to apply even if you might need some flexibilit