About the role

Aplyr's Quick Take

This role is about developing and executing marketing strategies for complex pharmaceutical products. You'll be involved in market research, product launches, and monitoring sales performance, working closely with various teams to adapt plans based on market trends and customer feedback. It's primarily an individual contributor role with some collaboration.

Good fit

Ideal candidates have several years of experience in marketing within the pharmaceutical or healthcare sectors, with a strong analytical mindset and the ability to adapt strategies based on data. A proactive and collaborative working style will help you thrive here.

Worth noting

The role involves significant travel (25% of the time), which may be a consideration for some candidates. The spec lacks detail on specific day-to-day tasks, making it hard to gauge the exact daily workload.

JOB DESCRIPTION:

MAIN PURPOSE OF ROLE

Implement a marketing and sales strategy for one or more of the organization's more complex, controversial, or strategically significant products/services in order to meet established sales or market share targets.

MAIN RESPONSIBILITIES

• Conduct market research, oversee product development and design, set prices, launch new products, oversee advertising campaigns, and monitor sales performance to effectively market assigned products/services.

• Monitor, analyze, and evaluate domestic and international market trends, consumer behavior and competitor activity to identify market opportunities for the product/service.

• Monitor, analyze, and evaluate product performance and customer feedback to generate new product ideas.

• Identify product/service changes to meet customer needs.

• Liaise with other areas of the organization (e.g., production, R&D) to implement these changes.

• Prepare sales forecasts and budgets.

• Monitor sales volume, revenues and costs against forecasts.

• Adapt plans to improve the sales performance of the product/service.

• Liaise with advertising and promotions specialists to design sales campaigns and sales collateral for the product/service that are effective and appropriate for the target audience.

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

JOB FAMILY:

Product Management

DIVISION:

EPD Established Pharma

LOCATION:

India > Mumbai : BKC Building

ADDITIONAL LOCATIONS:

WORK SHIFT:

Standard

TRAVEL:

Yes, 25 % of the Time

MEDICAL SURVEILLANCE:

Not Applicable

SIGNIFICANT WORK ACTIVITIES:

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)

Skills & Tags

marketing

Aplyr's read

Abbott Laboratories is a leader in healthcare innovation, attracting professionals dedicated to advancing medical technology and patient care on a global scale.
Synthesized from recent postings & public sources

What's promising

•Abbott's diverse product range offers stability and growth opportunities.
•Strong global presence enhances career mobility and international experience.
•Commitment to R&D fosters a culture of innovation and learning.

What to watch

•Regulatory challenges can impact product launch timelines.
•High competition in the healthcare sector pressures market share.
•Complex organizational structure may slow decision-making processes.

Why Abbott

•Abbott's focus on both diagnostics and nutrition sets it apart from typical pharmaceutical companies.
•Extensive global footprint provides unique cross-border project opportunities.
•Abbott's investment in emerging markets offers growth in diverse regions.

Aplyr’s read is generated by AI from public sources. Was it useful?

About Abbott

Abbott

abbott.com

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Abbott Laboratories is a global healthcare company that develops and manufactures a wide range of medical devices, diagnostics, nutrition products, and branded generic pharmaceuticals.