About the role

Aplyr's Quick Take

This role is for a Marketing Lead focused on driving growth for Apple Services in Japan, including managing a team and executing marketing strategies for subscription products. You'll be hands-on in leading campaigns, optimizing user engagement, and collaborating with various internal and external partners.

Good fit

Ideal candidates have extensive experience in subscription marketing and leadership, with strong project management skills. Fluency in Japanese and English is essential, and a background in consumer lifecycle marketing would be beneficial.

Worth noting

The role emphasizes a hands-on leadership style and requires strong external partnership skills, which may be challenging in a corporate environment. The position is based in New York City, which could be a consideration for relocation or commuting.

Summary

Imagine what you could do here. At Apple, new ideas have a way of becoming extraordinary products, services, and customer experiences very quickly. If you bring passion and dedication to your job, there's no telling what you could accomplish. Apple’s employees are dedicated to making the best products on Earth, and to leaving the world better than we found it. We are looking for a multifaceted, highly motivated Marketing & Growth Lead with a subscription marketing and leadership background to join our Services team for App Store and Apple Media Products –including Apple Music, Apple TV+, Apple Books, and Apple Podcasts in Japan. You will be leading a team of marketers, as well as driving product adoption, engagement, and retention across a variety of subscription businesses. You’ll make sure our marketing programmes are executed to the highest standards and with the maximum effect, focusing on our owned and partner channels as key drivers for growth.

Description

Lead a team of highly skilled brand and content marketers to develop and drive awareness across Apple Services. Drive growth across Apple Services through acquisition, user engagement, and churn reduction via multiple channels such as Strategic Partnerships, Performance, CRM, and Affiliate marketing. Collaborate with a broad range of internal partners to ensure all programmes and campaigns are well structured and aligned with business objectives. Analyse and optimise all projects and campaigns to find opportunities to grow based on customer insights that are aligned with Apple values. Prepare and present recommendations, reports, and findings from experimental data all the way up to the executive level to help develop programs.

Minimum Qualifications

Outstanding leadership skills, with the ability to lead by example and be very hands-on with programs and campaigns. Extensive experience in subscription marketing, defining strategies to optimize for acquisition, engagement, and retention. Excellent external partnership skills, ideally with carriers, media, and retail. Proven expertise in project management skills, to collaborate with multiple partners, prioritize high-impact activities, and keep sophisticated projects moving forward. Fluency in Japanese and English.

Preferred Qualifications

Excellent communication skills with the ability to build positive relationships with partners both internally and externally. Growth track record, with experience running consumer lifecycle or growth campaigns across multiple channels. A real passion for technology, content, art, and culture. Deep knowledge of marketing tools, strategies, and industry trends. Understanding of the iOS ecosystem, monetization, customer engagement, and acquisition models. Results-oriented and analytical, with a focus on attention to detail.

Skills & Tags

marketing

Aplyr's read

Apple is a tech giant known for its sleek design and innovation, attracting top talent in engineering, design, and business operations.
Synthesized from recent postings & public sources

What's promising

•Apple consistently leads in tech innovation with a strong focus on design and user experience.
•The company's global brand recognition offers employees a prestigious platform for career growth.
•Apple's robust ecosystem integrates hardware, software, and services, creating diverse job opportunities.

What to watch

•High-pressure work environment with demanding deadlines can impact work-life balance.
•Apple's secretive culture may limit transparency and cross-departmental communication.
•Dependence on hardware sales makes the company vulnerable to market saturation risks.

Why Apple

•Apple's design philosophy emphasizes simplicity and elegance, setting it apart in the tech industry.
•The company has a unique retail presence with its own stores enhancing customer experience.
•Apple's closed ecosystem creates a seamless integration across its products, unmatched by competitors.

Aplyr’s read is generated by AI from public sources. Was it useful?

About Apple

Apple

apple.com

View company

AAPL$298.01+0.70%

Apple Inc. is a leading technology company known for its innovative consumer electronics, software, and services. The company designs and manufactures products such as the iPhone, iPad, Mac computers, and wearables, significantly influencing the tech industry and consumer behavior worldwide.