About the role

Aplyr's Quick Take

This role is about leading the brand strategy and portfolio for VSP Vision's eyewear products. You'll manage brand teams, oversee marketing initiatives, and ensure brand integrity while collaborating with various departments and external partners. It's a senior leadership position focused on both strategic vision and operational execution.

Good fit

Ideal candidates have extensive experience in brand management, preferably in the eyewear or fashion industry, and a strong track record in strategic leadership. A collaborative working style and the ability to navigate complex stakeholder relationships are essential.

Worth noting

The role is remote, which may appeal to those seeking flexibility. However, it involves significant responsibility and the expectation to drive profitability and brand performance across global markets, which could be a red flag for those not ready for high-stakes leadership.

The Senior Vice President of Brands will lead the strategic vision, development, and management of the company's global brand portfolio. This role ensures brand positioning, marketing initiatives, and overall brand integrity are aligned with corporate goals and global market trends. The position will oversee brand teams, manage relationships with licensors and stakeholders, and spearhead strategic initiatives that drive both brand awareness and profitability across all domestic and international markets.

Develop and oversee the long-term vision and strategy for the company’s entire brand portfolio, including proprietary and licensed brands

Lead efforts to identify new brand acquisition opportunities, discontinue underperforming brands, and renegotiate existing brand licenses

Collaborate with senior leadership to ensure brand priorities align with corporate goals and market trends, including cross-pillar and cross-enterprise collaboration with Vision Care and Network businesses

Act as the primary liaison with key licensors, maintaining productive relationships and negotiating agreements for brand licensing, renewals, and amendments

Resolve any issues or disagreements with external partners in collaboration with legal counsel

Guide the development of global brand strategies to maximize market opportunities, ensuring brand positioning aligns with industry trends and company objectives

Collaborate with cross-functional teams (sales, supply chain, finance, marketing) to execute initiatives that maintain the integrity and market strength of the brands

Ensure gross margin, profitability, and sell-through targets are met across all brand lines by working closely with finance and operations teams

Lead and mentor brand management teams, ensuring top talent is retained and developed

Foster a culture of creativity, collaboration, and accountability within the brand management team

Work closely with product development, merchandising, and sales teams to ensure successful brand execution and product performance in the marketplace

Guide the creation and execution of comprehensive marketing campaigns that elevate the perception and visibility of each brand

Ensure that all external communications, including advertising, promotions, and public relations efforts, are consistent with brand standards

Monitor brand performance and market position through detailed analysis of sales data, market trends, and competitor activities

Provide regular feedback to senior leadership on brand health and recommend adjustments to strategy when necessary

Support the integration of brand initiatives into broader corporate marketing and consumer engagement efforts

Maintain brand consistency and integrity across all internal and external communications, ensuring that each brand adheres to established guidelines and standards

Job Specifications

Typically has the following skills or abilities:

Bachelor’s degree in marketing, Communications, Business Administration, or related field, or equivalent experience

10+ years’ experience with clear progression to senior leadership/management roles, leading and motivating, cross-functional, interdisciplinary teams to achieve strategic goals

Ability to create forward-thinking brand strategies and innovative campaigns that resonate with the target audience

Skill in using market research, customer insights, and data analytics to drive branding decisions that elevate visibility and grow customer reach

Strong understanding of digital marketing channels, social media platforms, and content marketing best practices

Experience managing multiple projects, timelines, and budgets to ensure effective brand execution within deadlines

#LI-MARCHON

VSP Vision is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to age, gender, race, color, religion, sex, national origin, disability or protected veteran status. We maintain a drug-free workplace and perform pre-employment substance abuse testing.

Unincorporated LA County Residents: Qualified Applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act, and any other similar laws.

Notice to Candidates: Fraud Alert - Fake Job Opportunity Solicitations Used to Collect Fees/Personal Information.

We have been made aware that fake job opportunities are being offered by individuals posing as VSP Vision and affiliate recruiters. Click here to learn about our application process and what to watch for regarding false job opportunities.

As a regular part of doing business, VSP Vision (“VSP”) collects many different types of personal information, including protected health information, about our audiences, including members, doctors, clients, brokers, business partners, and employees.  VSP Vision employees will have access to this sensitive personal information and are subject to follow Information Security and Privacy Policies.

Aplyr's read

VSP Vision is a key player in vision care insurance, attracting professionals in sales, analytics, and technology who seek to innovate in healthcare services.
Synthesized from recent postings & public sources

What's promising

•VSP Vision offers comprehensive vision care insurance, ensuring job stability in a crucial healthcare sector.
•The company provides diverse roles, from sales to technology, appealing to a wide range of professionals.
•VSP Vision's focus on innovation in vision care services offers growth opportunities in a niche market.

What to watch

•The insurance industry is heavily regulated, which can limit flexibility and innovation.
•Competition from other vision care providers may pressure profit margins and market share.
•Limited public information about the company culture and employee satisfaction could be a concern for job seekers.

Why VSP Vision

•VSP Vision is a leader in vision care insurance, distinguishing itself in a specialized healthcare niche.
•The company integrates technology with healthcare, providing unique opportunities for tech-savvy professionals.
•VSP Vision's extensive network of providers enhances its service offerings, setting it apart from competitors.

Aplyr’s read is generated by AI from public sources. Was it useful?

About VSP Vision

VSP Vision

vsp.com

View company

VSP Vision Care is a leading provider of vision care insurance and services in the United States, offering a range of vision benefits and eyewear solutions.