Marketing Specialist (Southeast - Tampa, FL)

The Marketing Specialist plays a crucial role in driving sales development, building the pipeline, increasing partner engagement, supporting account-based selling, and is crucial to the continued growth of GuidePoint Security. You must be detail-oriented and possess great communication skills. You will be responsible for driving the top-of-the-funnel pipeline through to sales by assisting in the development, execution, and administration of marketing campaigns and events for the assigned region, including Marketo automated campaigns, event and tradeshow planning, reporting, logistics, and more. Activities are based on the region’s marketing plan that is developed in collaboration with sales and marketing.

*Please note we are targeting candidates currently local to the Tampa area for this position. 

Roles and Responsibilities:

• Work with marketing leadership to help execute the region’s marketing plan.
• Assist in coordinating sponsor participation for regional events: communication, execution, and post-event deliverables.
• Produce content and various marketing assets to be used digitally and for regional events. These assets include Marketo programs and list uploads, print, social media posts, and promotional collateral.
• Monitor and facilitate lead funnel management across all activities, and report program results to all stakeholders.
• Oversee fulfillment house inventory, maintenance and distribution of regional event properties, promotional items and collateral for sales & field events.
• Assist in driving partner campaigns using co-sponsored materials and tools.
• Build and maintain ongoing communications with the sales team regarding new and planned marketing activities.
• Help to ensure that Marketo and SalesForce campaigns are updated.
• Other duties as assigned.
• Adhere to GuidePoint Security Core Values.

 Required Experience:

• Bachelor’s degree preferred.
• Experience using Marketo and Salesforce required.
• Experience in event planning/logistics.
• Experience with G Suite and spreadsheet skills.
• Customer service mindset.
• Ability to measure and report the performance of marketing campaigns.
• Demonstrated excellence with written communications, project, and time management.
• Cybersecurity experience strongly preferred.

Travel Requirements:

• Up to 25% travel required.

Physical Requirements:

• Sedentary work
• Substantial movement of the wrists, hands, and/or fingers for a minimum of 8 hours a day
• Required to have close visual acuity to view computer terminal and/or extensive reading for a minimum of 8 hours a day
• If you have additional physical requirements/changes, please discuss with HR first