Sr. Event Marketing Manager, Selling Partner Communities (SPC)

Our vision for Selling Partner Communities in 2026 is to create the world's most trusted and vibrant seller community, where every interaction drives growth and strengthens partnerships.

We accomplish this vision with the following three objectives: 1) Build authentic communities that connect sellers with peers and experts who share their challenges and ambitions, 2) Revolutionize communications by launching AI-powered personalized experiences that deliver what sellers need when they need it; and 3) Implement a feedback-to-action system demonstrating how seller voice shapes Amazon's evolution and reinforces our role as a trusted partner.

We are seeking a talented Sr. Product Marketing Manager to lead our Event marketing efforts, which includes our annual flagship conference, Accelerate and other selling partner facing summits including the New Seller Summit and the Seller Growth Summit. This role will be responsible for leading the marketing strategy and planning, driving in-person attendance, leading segmentation and targeting strategies, overseeing messaging and communication strategy while boosting virtual engagement before, during, and after the event. The ideal candidate will have a proven track record of driving successful marketing campaigns, especially through digital channels.

You will be expected to think and act both strategically and tactically, from creating comprehensive marketing plans while also coordinating with the team to ensure on-ground execution. This role requires end-to-end ownership in driving traffic and demand generation, and ability to build the right strategy to drive awareness and excitement around the event, among selling partners. An ideal candidate should have excellent communication skills, strong business judgment and manage collaboration with all stakeholders, including senior leaders. You will work cross-functionally with the Events team, partner teams and leadership to enable marketing for Events, thereby establishing a strong community of Selling partners.

Key job responsibilities
• Develop and execute comprehensive multi-channel strategies across pre-event, during-event, and post-event phases. Drive registration and in-person attendance through strategic initiatives, lead audience segmentation and targeting for customized messaging, and partner with channel teams to maximize virtual participation.
• Own pacing toward registration and attendance goals across marketing channels. Partner with channel marketers to optimize paid and organic channels, initiate test campaigns, lead experimentation roadmaps, and conduct A/B testing to improve effectiveness. Lead overall event marketing strategy and execution for Seller Events, including Amazon Accelerate, by coordinating across marketing managers, partner teams, and stakeholders.
• Define messaging frameworks and create engaging content for Email, social, blog, and other channels. Ensure consistent voice across touchpoints while tailoring content to audience segments.
• Establish and report on success metrics, partnering with BI and analytics teams to build comprehensive dashboards. Track performance across XBRs, analyze results, synthesize learnings, and make data-driven decisions to prioritize initiatives.
• Build year-round community engagement and always-on marketing strategies between events to maintain seller interest and participation throughout the annual cycle.
• Collaborate cross-functionally with product, technology, PR, Public Policy, and partner teams to identify opportunities, execute campaigns, and build marketing collateral. Present strategies and results to VP-level stakeholders and deliver executive-level storytelling.
• Operate in ambiguity to build new programs from scratch, establishing frameworks and processes for emerging event properties and marketing initiatives.


About the team
Our team is dedicated to supporting new team members. We have a broad mix of experience levels and tenures, and we’re building an environment that celebrates knowledge sharing and mentorship. We are deeply invested in your career growth and strive to assign opportunities based on what will help each team member develop into a better-rounded Amazonian.

Basic Qualifications

- 6+ years of professional non-internship marketing experience
- Experience building, executing and scaling cross-functional marketing programs
- Experience prior success in driving execution of large-scale project plans with multiple teams in support of business goals
- Knowledge of analytics tools and web traffic reporting
- Experience presenting metrics and progress to goal to senior leadership
- Bachelor's degree in marketing, advertising, business or equivalent, or Bachelor's degree

Preferred Qualifications

- Experience with customer segmentation, profiling, and targeting
- MBA
- Demonstrated experience leveraging generative