About the role
OUR MISSION
Calibrate is on a mission to change the way the world treats weight by redefining obesity care as a matter of biology, not willpower. Designed by world leaders in metabolic health, our program combines clinical research, personalized coaching, and lifestyle intervention to deliver lasting weight loss and improved metabolic outcomes. With obesity as America’s largest chronic condition, impacting 175mm adults in a $600B market, we’re closing the care gap by offering the first value-based model in obesity treatment.
Since launching DTC in 2020, we’ve expanded into enterprise channels to improve access, and our app-based experience supports members with coaching, tailored education, daily tracking, and community engagement across the four pillars of metabolic health: food, sleep, exercise, and emotional wellbeing.
ABOUT THE ROLE
The Brand Designer will be responsible for creating visual assets that align with Calibrate’s branding guidelines, designing marketing materials, and supporting brand initiatives across various platforms. Day-to-day tasks include conceptualizing, developing, and refining creative designs for campaigns, digital content, and print collateral. Collaboration with cross-functional teams to bring the brand’s identity and messaging strategy to life will also be a core aspect of this role.
KEY RESPONSIBILITIES
- Design and produce visual assets that align with Calibrate’s brand guidelines and visual identity
- Develop creative concepts and execute designs for marketing campaigns, digital content, and print collateral
- Create high-quality brand materials across multiple channels, including web, email, social media, and print
- Support ongoing brand initiatives by translating brand strategy into compelling visual executions
- Collaborate cross-functionally with Marketing and other internal teams to bring brand messaging and campaigns to life
- Refine and iterate on creative assets based on feedback while maintaining brand consistency and quality standards
- Ensure all creative deliverables are visually engaging, on-brand, and aligned with project goals and timelines
BACKGROUND AND EXPERIENCE
- Experience in graphic design, branding, and visual communication
- Proficiency with design tools such as Adobe Creative Suite (Illustrator, Photoshop, InDesign) and Figma, Canva, and Google Slides
- Strong understanding of branding principles, typography, and color theory
- Ability to collaborate with marketing teams to develop cohesive campaigns
- Strong attention to detail and ability to meet tight deadlines
- Excellent problem-solving and creative-thinking skills
- Bachelor's degree in Graphic Design, Visual Arts, or a related field preferred
- Previous experience in designing for healthcare or wellness brands is a plus
This is an hourly role with a rate of $80 per hour, up to 20 hours per week.
OUR VALUES
We’re in it together: We have an audacious mission, and we’re building a lot of things for the first time — from the first DTC pharma business within the healthcare ecosystem to the data infrastructure for providing real-world evidence in the largest category of chronic disease. It takes superpowers to build something simple and intuitive within the complex healthcare market, so we identify and work as a team from our individual points of strength. Not everyone has to be good at everything, but we know that when we harness what we’re each great at, we’re unstoppable.
Small wins create big wins: We ground every experience in optimism, recognizing and celebrating successes along the way. We break projects down into smaller components. And we focus on where we have momentum. We always plan for larger goals with the knowledge that our plans will evolve as we achieve smaller milestones.
You’re in control: We don’t let location stand in the way of the best talent — and from coaches to engineers, we are a remote-first team
Aplyr's read
Calibrate leverages medical expertise and behavioral science to revolutionize weight loss, attracting professionals passionate about health technology and personalized care.
What's promising
- •Calibrate offers a unique blend of medical treatment and behavioral science for weight loss.
- •The company provides personalized coaching, enhancing user engagement and success.
- •Calibrate's digital platform is comprehensive, integrating various health metrics for better outcomes.
What to watch
- •The company's reliance on digital platforms may limit access for less tech-savvy users.
- •Calibrate's effectiveness is heavily dependent on user commitment to the program.
- •There is high competition in the health tech space, posing market challenges.
Why Calibrate
- •Calibrate combines medical expertise with behavioral science for a holistic weight loss approach.
- •The company offers personalized coaching, setting it apart in the health tech industry.
- •Calibrate's focus on sustainable weight loss differentiates it from quick-fix solutions.
Aplyr’s read is generated by AI from public sources. Was it useful?
About Calibrate
Calibrate is a health technology company focused on helping individuals achieve sustainable weight loss through a combination of medical expertise, personalized coaching, and a comprehensive digital platform. Their approach integrates behavioral science and medical treatment to empower users in their weight loss journeys, making a significant impact on overall health and wellness.
