About the role

Aplyr's Quick Take

This role is a hands-on leadership position focused on managing and developing a team of sales development representatives (SDRs) and inbound account executives (AEs) in the hospitality sector. You'll be responsible for coaching, optimizing the inbound sales process, and collaborating with marketing to improve lead quality and conversion rates.

Good fit

Ideal candidates have a background in B2B sales, preferably in SaaS or fintech, and experience leading or coaching sales teams. Strong communication skills in Dutch and English are essential, along with a results-driven mindset.

Worth noting

This position emphasizes a culture of feedback and continuous improvement, which may appeal to those who value professional development. The role also requires cross-functional collaboration, which could be a challenge for those who prefer a more siloed work environment.

Team Lead, Inbound Sales – Benelux

Ghent / Benelux Region | Full-time

At Lightspeed Commerce, we’re entering an exciting phase of growth across EMEA—and Benelux is a key focus market. We’re looking for a Team Lead, Inbound Sales to help scale our Direct Sales inbound motion, develop top talent, and drive performance across our hospitality vertical.

This is a hands-on leadership role where coaching, data-driven decision-making, and cross-functional collaboration come together to build a high-performing team.

What You’ll Do

Lead & Develop Talent

Coach, mentor, and motivate a team of SDRs and Inbound AEs
Support new hires in ramping up and progressing from SDR to Senior SDR
Support new hires in ramping up and progressing from AE to AE II
Create a strong culture of feedback, learning, and continuous improvement

Own the Inbound Sales Motion

Help manage and optimize the full inbound funnel (MQL → SQL)
Work closely with Marketing to improve lead quality and conversion
Drive initiatives to maximize inbound performance and pipeline generation

Drive Performance & Results

Support the Sales Manager in achieving monthly, quarterly, and annual targets
Analyze pipeline metrics and translate insights into actionable improvements
Ensure the team consistently meets and exceeds quota

Collaborate Cross-Functionally

Partner with Marketing, Partnerships, Outbound, and Implementation teams
Strengthen alignment across the entire customer journey
Act as a key connector between strategy and execution

What You Bring

Core Experience

Language skills in Dutch and English are a must - French is a plus
Proven experience in B2B sales, ideally in SaaS, fintech, or solution-based selling
Experience leading or coaching a sales team
Strong track record of closing deals and exceeding targets

What Success Looks Like

A high-performing, well-coached inbound sales team
Strong conversion rates across the MQL → SQL → revenue funnel
Clear development paths for SDRs progressing into AE roles
Consistent overachievement of team targets

Why You’ll Love Working at Lightspeed:

Live the Lightspeed Experience:

Flexibility to do your best work – work how and where you perform best.
Unlock your potential with our growth program and clear paths to promotion.
Real career opportunities in a company that’s constantly growing.
A team that’s big enough to grow, small enough to make an impact.

And enjoy benefits that’ll keep you happy, healthy, and energized:

Skills & Tags
go ai data marketing sales

Aplyr's read

Lightspeed Commerce empowers retailers with cloud-based tools for seamless sales and inventory management, attracting tech-savvy professionals passionate about retail innovation.
Synthesized from recent postings & public sources

What's promising

•Lightspeed Commerce offers a comprehensive platform integrating POS, e-commerce, and inventory management for retailers.
•The company has a strong focus on innovation, hiring roles like AI Marketing Technologist and Analytics Engineer.
•Recent expansions in European markets highlight Lightspeed's commitment to global growth.

What to watch

•The competitive landscape in retail technology poses challenges for differentiation and market share.
•Frequent executive roles suggest potential instability or restructuring at senior levels.
•Limited public information about employee satisfaction and company culture.

Why Lightspeed Commerce

•Lightspeed's platform uniquely integrates multiple retail functions into a single cloud-based solution.
•The company emphasizes multilingual support, hiring roles like Flemish and Dutch-speaking consultants.
•Lightspeed's focus on both hospitality and retail sectors broadens its market reach.

Aplyr’s read is generated by AI from public sources. Was it useful?