About the role

Job Location

NEW YORK OFFICE

Job Description

First Aid Beauty (FAB) is looking for a strategic, analytical leader to grow our creator and partnership ecosystem and turn brand activity into measurable business results.

This role will shape how FAB shows up through creators, UGC, affiliates, and strategic partnerships–connecting culturally relevant storytelling with new customer acquisition, revenue, and profitable growth.

This role will be located at either Specialty Beauty's New York City Office or the Cincinnati General Offices.

At P&G, we believe that diverse experiences help build strong leaders. Mobility is a key component of many management careers, providing opportunities to grow through different assignments, locations, and business challenges. Candidates should be prepared to consider relocation opportunities throughout their career as business needs and development opportunities arise.

Key Responsibilities

Build and lead an integrated creator strategy across paid, organic, earned, seeding, UGC, and affiliate.

Own creator sourcing across macro, mid-tier, and micro influencers, building the right talent mix for awareness, credibility, community, and conversion.

Own all UGC and influencer briefing, ensuring creators receive clear, compelling direction that supports brand, campaign, and commercial priorities.

Manage creator programs end to end, from vetting, contracting, and relationship management through content delivery and performance measurement.

Partner with Creative to develop scalable content frameworks that balance strong brand storytelling with platform-native performance.

Use data to evaluate impact across reach, engagement, traffic, conversion, revenue, ROAS, and ROI.

Identify emerging creators, platforms, formats, and cultural opportunities that can drive incremental growth.

Partner with Digital to grow creator affiliate programs, including ShopMy and TikTok Shop.

Identify and lead strategic brand, talent, and cultural partnerships that introduce FAB to new audiences.

Own the creator and partnership budget, optimizing investment based on performance and business priorities.

Manage agencies and external partners against clear objectives and high standards of execution.

Partner across Brand, Creative, Digital, Growth, Social, and PR to deliver connected programs and clear results.

Job Qualifications

3-5 years of experience across influencer marketing, creator partnerships, UGC, affiliate, PR, brand, or growth marketing.

Proven experience sourcing and managing creators across macro, mid-tier, and micro influencer communities.

Demonstrated experience developing creator and UGC briefs that translate brand strategy into effective content.

Proven ability to connect creator activity to customer acquisition, conversion, and revenue growth.

Strong analytical skills and experience working with metrics such as ROI, ROAS, traffic, and conversion.

Strong brand and creative instincts, with the ability to guide talent, storytelling, and content.

Experience managing budgets, agencies, contracts, and external partners.

Strong cross-functional leadership, communication, and presentation skills.

Deep knowledge of the creator landscape, affiliate platforms, and evolving social behavior.

Beauty, skincare, wellness, or consumer brand experience is preferred.

Starting Pay/Salary Range: $85,000 –$122,200

Compensation for roles at P&G varies depending on a wide array of non-discriminatory factors including but not limited to the specific office location, role, degree/credentials, relevant skill set, and level of relevant experience. At P&G compensation decisions are dependent on the facts and circumstances of each case. Total rewards at P&G include salary + bonus (if applicable) + benefits. Your recruiter may be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the hiring process.

We are committed to providing equal opportunities in employment. We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Immigration Sponsorship is not available for this role. For more information regarding who is eligible for hire at P&G along with other work authorization FAQ’s, please click HERE.

Procter & Gamble participates in E-Verify.

Qualified individuals will not be disadvantaged based on being unemployed.

P&G is dedicated to meeting the needs of applicants requesting an accommodation/adjustment due to a disability in order to complete the online application process. If you have a disability that affects your ability to complete our online application process, please visit our Disability Accommodation Page.

Job Schedule

Full time

Job Number

R000156793

Job Segmentation

Experienced Professionals

Starting Pay / Salary Range

$85,000.00 - $122,200.00 / year

Aplyr's read

Procter & Gamble is a leader in consumer goods, attracting talent across diverse roles from brand management to engineering, with a focus on innovation and global reach.
Synthesized from recent postings & public sources

What's promising

•P&G offers a wide range of career opportunities across multiple functions and geographies.
•The company invests heavily in innovation, particularly in digital and AI technologies.
•Strong market position with a portfolio of trusted brands like Tide and Pampers.

What to watch

•P&G's large size can lead to slower decision-making processes.
•Intense competition in the consumer goods sector may impact market share.
•Frequent restructuring efforts may cause job insecurity for some roles.

Why Procter & Gamble

•P&G's brand portfolio includes some of the world's most recognized consumer products.
•The company has a robust focus on sustainability and corporate social responsibility.
•P&G's extensive global reach provides opportunities for international career growth.

Aplyr’s read is generated by AI from public sources. Was it useful?