About the role
Factory is seeking a Field Marketing Coordinator to partner closely with the sales and marketing teams to drive Factory's value proposition and go-to-market strategy. Key responsibilities include planning, organizing, and executing events and field marketing programs that generate new prospects and advance existing opportunities.
What you will do and achieve:
Coordinate Factory-sponsored tradeshows, webinars, dinners, executive roundtables, direct mail campaigns, and field events from end-to-end
Organize team preparation meetings for each event
Project manage landing pages, registration, email campaigns, timelines, and deadlines
Source venues for Factory field marketing events
Closely integrate with marketing and sales, supporting territory needs and executing regional and account-based marketing strategies
Maintain budget tracker for your programs
Assist with creative approaches to marketing Factory programs (live and virtual)
Manage direct mail sends (gifts, swag, giftcards) as well as tradeshow shipments (banners, swag, handouts, deliverables)
Provide reports on campaign performance and track year-over-year program results
Collect and upload program lead data and surveys immediately post-program
Support flagship events like the Agent Native Development Summit
Travel 30-50% domestically
Qualifications
What You Bring
1-3 years event planning and/or marketing experience, ideally at a high-growth SaaS or developer-focused company
Strong project management, time management, and organizational skills
Excellent written and verbal communication skills
Interest in metrics-driven marketing; comfortable tracking results against budget
Salesforce, marketing automation, and AI tools experience a plus
Thrive in fast-paced environments; able to shift priorities and support teammates as needed
A passion for developers, autonomy, and shaping how a new category is understood and adopted
The team is based in our San Francisco office (walking distance to Caltrain) and works together in person five days a week. This role can also be based in New York City.
Aplyr's read
Factory leverages AI to revolutionize manufacturing and supply chains, attracting tech-savvy professionals keen on transforming industrial processes.
What's promising
- •Factory's AI-driven solutions offer cutting-edge advancements in manufacturing efficiency.
- •The company is expanding rapidly, hiring diverse roles across engineering, marketing, and operations.
- •Factory's focus on supply chain optimization addresses critical industry challenges.
What to watch
- •The niche focus on manufacturing may limit broader tech industry appeal.
- •Rapid expansion could strain resources and affect workplace culture.
- •Highly specialized technology may require steep learning curves for new hires.
Why Factory
- •Factory integrates AI specifically for manufacturing, a less saturated tech niche.
- •The company emphasizes solving complex supply chain issues with innovative technology.
- •Factory's diverse hiring strategy supports a wide range of tech and business roles.
Aplyr’s read is generated by AI from public sources. Was it useful?
About Factory
Factory is a technology company specializing in AI-driven solutions for manufacturing and supply chain optimization.
