CRM Manager (all genders)

Meet Urban Sports Club

We are among the leading platforms for sports and wellness in Europe, dedicated to inspiring people to live active, healthy lives. With just one membership we offer access to thousands of fitness and wellness experiences across the continent.

But what truly sets us apart? We believe our people are at the heart of everything we do. If you’re curious about how we work, what we value and how you might grow with us, explore our Culture Hub & Career Opportunities.

*Big news: Wellhub and Urban Sports Club unite!*
Urban Sports Club is now a proud part of Wellhub, creating a global wellbeing ecosystem. Together, we connect 39,000 corporate clients and 97,000 wellness partners across 18 countries, offering millions of people even more ways to stay active and take care of their health.

 

The opportunity 

We are looking for a proactive, curious, and eager CRM Manager to join our Headquarter team in Berlin. In this mid-level role, you will play a key part in executing our newsletter formats and lifecycle strategy, to maintain long-lasting relationships with our members through personalized, context-driven messaging.

You will manage the activation of member data to develop and execute communications plans across our core marketing channels—specifically email, push notifications, and in-app messages. You will support the team in connecting strategic initiatives to key business metrics, such as member base growth, retention, and churn reduction, while playing an active role in bringing our lifecycle strategy to life.

What you will do

• You will responsible for the ideation, planning, and execution of regular newsletter formats and manual campaigns (emails, pushes, and in-apps)
• You are proactively contribute to the lifecycle management strategy by setting up new touchpoints and tests within user flows to member experience and increase retention
• You leverage consumer behavioral, lifestyle, transactional, and demographic data to deliver relevant marketing insights and personalized content
• You monitor campaigns, build reports, and analyze KPIs to continuously optimize performance and verify the impact of communications through hypothesis testing
• You support the team in leveraging AI to automate existing processes and scout for new opportunities to keep our CRM multi-channel communications "state of the art"
• You plan and implement A/B tests on a regular basis using dynamic templates and analyze results to refine our approach
• You actively participate in the execution of global marketing campaigns, such as Black Friday, and support the planning of various communications coming from internal stakeholders
• You build relationships and partner with stakeholders from Tech, Product, B2B, and Customer Care to identify new opportunities and ensure deliverability

What you will need to succeed

• You have a minimum of 2-3 years of experience in Digital Marketing and CRM, with a solid understanding of both mobile and web environments
  You have hands-on experience working with marketing automation platforms such as Airship, Braze, Iterable, or similar tools
  You are commercially savvy and data-driven, with a love for challenging your daily work by looking into data to generate new ideas
• You possess an innovation mindset and AI curiosity, embracing the newest in CRM and proactively scouting for new opportunities to leverage AI and automate existing processes
• You are an organized and proactive person, able to manage multiple campaigns simultaneously and carry out a high pace of work while maintaining quality
• You enjoy taking the customer’s perspective to ensure a great experience and have experience working with dynamic templates
• You are highly proficient in spoken and written English, and you are able to communicate in German in a fluent way
• Previous experience with tools migration is a plus

What’s in it for you 

• Free Urban Sports Club L Pro Membership + Friends and Family Discount: Stay active with free membership, plus discounts for friends and family.
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