Director of Marketing -B2B Display Division

At LG, Life’s Good—and so is your opportunity to grow. We create an environment where people can showcase their strengths, think creatively, and build meaningful value. With a global footprint, industry‑leading benefits, and rewards for exceptional performance, LG is a place to thrive.

LG is seeking a Director of Marketing to lead marketing for the B2B Display Division. This role is ideal for a strategic, hands-on marketing leader who thrives in evolving businesses, brings ideas to life, and knows how to turn strategy into execution.

Reporting to the Senior Vice President, B2B Display Division, this position will define and execute the marketing vision for a premium, growth-focused business that is expanding beyond traditional hardware sales into solutions and service delivery.

Position Summary

The Director of Marketing is responsible for setting the strategic direction and leading execution of product marketing, go-to-market strategy, digital marketing , integrated marketing communications and brand and customer experience across the U.S. commercial market.

This role requires a player-coach—someone who can think strategically, lead teams, roll up their sleeves, solve problems, and drive results. The Director will own the marketing roadmap, manage agency and partner relationships, ensure that marketing investments deliver measurable ROI, and serve as a key ambassador for the LG brand. This leader will oversee and empower three Team Leads responsible for various marketing functions.

Key Responsibilities

Strategy, Leadership & Execution

• Define and lead the overall marketing strategy, aligned to short-, mid-, and long-term business objectives.
• Act as a player-coach, actively involved in strategy development and execution—not simply managing agencies.
• Lead, mentor, and develop a high-performing marketing team focused on results, creativity, and accountability.
• Partner closely with sales, product management, service delivery, and leadership to drive business outcomes.
• Navigate ambiguity in an evolving business and proactively identify solutions, opportunities, and paths forward.

Product Marketing & Go-To-Market (GTM)

• Own product marketing and GTM strategy, including positioning, messaging, value propositions, and launch plans.
• Develop clear articulation of customer value, differentiation, and ROI across offerings.
• Support the business’s evolution from “moving boxes” to solution- and service-based offerings, ensuring marketing reflects this shift.
• Build deep technical and market understanding of key verticals, including: Hospitality, Education, Fortune 500 , Retail , Transportation, Healthcare and more.
• Translate technical capabilities into compelling, customer-facing narratives.

Brand, Campaigns & MarCom

• Define and evolve the brand within the B2B Display Division.
• Develop and execute an integrated MarCom plan, including: annual and quarterly campaign calendars, targeted account-and vertical-based campaigns, new product launch communication, national promotions and programs
• Ensure consistency, clarity, and quality acr