Manager, Consumer Insights, Popeyes

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Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.

RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.

The Manager of Consumer Insights for Popeyes plays a vital role in uncovering consumer insights to inspire meaningful brand interactions with our guests, drive profitable growth for franchisees and support the strategic objectives of Popeyes and Restaurant Brands International (RBI). This role involves using a blend of quantitative and qualitative research techniques to answer high-priority business questions and provide actionable insights that inform marketing and operational strategies. This role will report directly to the Director, Guest Insights & Intelligence. This role will manage one direct report, and will be responsible for their work-product & development 

RBI follows a 5 day, in-office work schedule to support collaboration. Candidates should be comfortable working onsite 5 days per week out of our office in Miami, FL. 

What You'll Do:

• Serve as the consumer champion, ensuring the Popeyes guest (and potential guest) perspective remains at the heart of decision making 
• Provide thoughtful analysis that goes beyond surface level data to uncover rich insights, and drive actionable reporting 
• Manage day to day working relationship with Category, Brand Marketing and Culinary team, ensuring stakeholders are aligned with research objectives, and timelines.
• Owns a particular area of the function (e.g. brand health, concept testing, innovation, digital, etc.). 
• Lead primary research projects end-to-end from research design through reporting to support our cross-functional category, brand, creative and culinary teams. 
• Assists the Director of Consumer Insights & Intelligence in conceptualizing foundational & ad-hoc studies.
• Leads the development, execution and presentation of custom research projects, and analysis of syndicated data sets. 
• Ensures the consistency of studies and that suppliers meet Popeye's standards 
• Synthesizes the key brand and consumer insights across studies.   
• Team Structure & People Management Responsibility:  
• This role will report directly to the Director, Guest Insights & Intelligence 

What You'll Need To Succeed:

• 5+ years of experience in Consumer Insights, Market Research or Market Intelligence role (client-side or supplier-side), with demonstrated strength in translating complex data into actionable insights 
• Degree, certification or training in fields of Psychology, Consumer Behavior, Market Research or Economics
• Proven ability building strong relationships and fostering collaboration across agencies, suppliers, and internal teams to drive high performance 
• Passionate about driving a culture of consumer centricity, with a player-coach mindset  
• Comfortable operating in high paced environment while navigating ambiguity 
• Experience with design thinking and agile research principles
• Prior people management experience strongly preferred
• CPG and/or QSR industry experience is preferred

#Popeyes

Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.

Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.