About the role

Aplyr's Quick Take

This role is for a Senior Software Development Engineer focused on building and managing the CRM Bulk Import feature at HighLevel. You'll be responsible for designing and implementing backend systems that integrate data from various CRMs into HighLevel, with a strong emphasis on scalability and reliability. It's an individual contributor role that requires deep technical expertise in backend development and system architecture.

Good fit

Ideal candidates have several years of backend development experience, particularly with data integration and API management. A self-starter attitude and the ability to work autonomously in a remote environment will help you thrive here.

Worth noting

The role offers high autonomy and ownership of the product, which may appeal to those who prefer less micromanagement. However, the job may involve dealing with complex systems and potential challenges from flaky upstream services.

About HighLevel:

HighLevel is a cloud-based, all-in-one white-label marketing and sales platform that empowers marketing agencies, entrepreneurs, and businesses to elevate their digital presence and drive growth. With a focus on streamlining marketing efforts and providing comprehensive solutions, HighLevel helps businesses of all sizes achieve their marketing goals. We currently have ~1200 employees across 15 countries, working remotely as well as in our headquarters, which is located in Dallas, Texas. Our goal as an employer is to maintain a strong company culture, foster creativity and collaboration, and encourage a healthy work-life balance for our employees wherever they call home.

Our Website - https://www.gohighlevel.com/

YouTube Channel - https://www.youtube.com/channel/UCXFiV4qDX5ipE-DQcsm1j4g

Blog Post - https://blog.gohighlevel.com/general-atlantic-joins-highlevel/

Our Customers:

HighLevel serves a diverse customer base, including over 60K agencies & entrepreneurs and 500K businesses globally. Our customers range from small and medium-sized businesses to enterprises, spanning various industries and sectors.

Scale at HighLevel:

We operate at scale, managing over 40 billion API hits and 120 billion events monthly, with more than 500 micro-services in production. Our systems handle 200+ terabytes of application data and 6 petabytes of storage

About the Role:

We are seeking an SDE-3 Backend Builder to own the CRM Bulk Import product end-to-end. Bulk Import is the data on-ramp into HighLevel — the system that pulls contacts, opportunities, custom objects, and pipelines out of external CRMs (HubSpot today, more tomorrow) and lands them cleanly inside our customers’ workspaces, often at scale of millions of records per import.

The architecture spans an orchestration layer (bulk-actions) that drives Pub/Sub-based fan-out, a stateless read-side proxy (external-import) that talks to third-party CRM APIs and maps payloads into HighLevel shape, OAuth token resolution, ID-mapping in Redis, and downstream writes into contacts, opportunities, and custom-fields services. You will own this pipeline horizontally — designing the workers, the proxy, the contracts, and the operational story — while keeping the system CRM-agnostic so adding the next integration is a small change, not a rewrite.

This role emphasises deep backend ownership: distributed workflows, idempotency, throughput, and resilience against flaky upstreams. You will operate with high autonomy, with enough frontend fluency to ship the occasional UI surface (import setup, progress, error reporting) without waiting on anyone.

Skills & Tags

go ai frontend backend data product design marketing

Aplyr's read

HighLevel is a dynamic marketing and CRM platform, ideal for tech-savvy professionals in agencies and small businesses seeking to optimize customer engagement.
Synthesized from recent postings & public sources

What's promising

•HighLevel offers a comprehensive suite of marketing tools tailored for agencies and small businesses.
•The company is actively expanding its engineering and product management teams, indicating growth.
•HighLevel's focus on CRM and marketing integration provides a cohesive user experience.

What to watch

•HighLevel's market is competitive, with many established players in marketing technology.
•Limited public information about its financial performance may concern potential applicants.
•The company's rapid expansion may lead to growing pains and integration challenges.

Why HighLevel

•HighLevel specifically targets agencies and small businesses with its CRM and marketing solutions.
•The platform integrates marketing and CRM tools, reducing the need for multiple software solutions.
•HighLevel's recent hires emphasize a strong focus on enhancing mobile and cross-platform experiences.

Aplyr’s read is generated by AI from public sources. Was it useful?

About HighLevel

HighLevel

gohighlevel.com

View company

HighLevel is a comprehensive marketing and CRM platform designed for agencies and small businesses to manage their customer relationships and marketing efforts effectively.