Vice President, Brand and Market Strategy

We are seeking a bold and strategic VP of Brand and Market Strategy to define how the market understands SOCi… and the category we are creating.

This is a mission-critical leadership role. You are not just building a brand… you are shaping the narrative for an entirely new category at the intersection of AI, local search, and multi-location marketing. You will define our market positioning, elevate our voice, and ensure everything from executive storytelling to product messaging ladders into a single, powerful story.

This is a brand-led role (60–70%) with executive oversight of Product Marketing (30–40%). You will own how SOCi shows up across every touchpoint… from our category narrative and thought leadership to our content strategy and communications engine… while ensuring our product marketing function translates that narrative into clear, differentiated, and revenue-driving go-to-market execution.

SOCi expects to pay a base salary in the range of $190,000 - $250,000 CAD base plus bonuses/commission. Within the range, individual pay is determined by factors such as job-related skills, experience, and relevant education or training.  

Who We Are

SOCi is redefining how multi-location enterprises achieve local and AI search visibility with the world’s first agentic workforce. Built specifically for distributed brands, SOCi’s Genius Agents™ act as a digital workforce, autonomously executing and optimizing marketing across search, social, reviews, and local discovery — ensuring every location is visible, discoverable, and growing in today’s geo-driven landscape. Trusted by leading brands like Ford, Ace Hardware, and Liberty Tax, and recognized by Fast Company as one of the World’s Most Innovative Companies, SOCi transforms marketing from software you manage into work that gets done — intelligently, consistently, and at scale.

How You’ll Make an Impact

• Market Narrative & Category Leadership
• Define and evolve SOCi’s category narrative, positioning, and messaging architecture
• Establish a clear, differentiated point of view that answers: why change, why now, why SOCi
• Ensure consistency of narrative across brand, product, sales, and executive communications
• Shape how analysts, media, customers, and the market understand SOCi
• Brand Strategy & Experience
• Own SOCi’s brand strategy, identity, and voice across all digital and offline touchpoints
• Ensure a consistent and high-quality brand experience across digital channels, campaigns, events, and customer interactions
• Lead and scale a high-performing brand and creative organization
• Authority, Content & Earned Channel Strategy
• Own SOCi’s earned and owned media strategy to build market authority and executive visibility
• Define the role of key channels including LinkedIn, YouTube, blog/editorial, PR, and industry publications
• Build and scale an always-on content engine that reinforces SOCi’s narrative and engages enterprise buyers
• Oversee development of thought leadership programs, including proprietary research, data insights, and executive POVs
• Partner with executive leadership to amplify SOCi’s voice across social platforms, speaking engagements, and media
• Communications & Executive Visibility
• Lead SOCi’s communications strategy, including media relations, analyst engagement, and corporate messaging
• Elevate executive presence through keynotes, bylines, interviews, and industry influence
• Ensure SOCi maintains a strong and differentiated voice in the market
• Product Marketing Leadership (Executive Oversight)
• Lead and mentor the Product Marketing function, including a Sr. Director and team
• Ensure product messaging, positioning, and go-to-market strategies align with the broader market narrative
• Provide strategic oversight across:
• Messaging frameworks