About the role

Aplyr's Quick Take

This role is about managing marketing strategies for indoor and outdoor lighting products at Cooper Lighting Solutions. You'll be developing marketing materials, working with channel partners, and analyzing the effectiveness of campaigns. It's primarily an individual contributor role with some project leadership responsibilities.

Good fit

Ideal candidates have at least 3 years of marketing experience, particularly with tangible products. Strong communication skills and the ability to collaborate across teams are essential, along with a proactive approach to project management.

Worth noting

The position emphasizes a focus on data-driven marketing and ROI, which may appeal to candidates who enjoy analytics. The mention of AI experience as a plus suggests a forward-thinking approach in their marketing strategies.

About Signify

Through bold discovery and cutting-edge innovation, we lead an industry that is vital for the future of our planet: lighting. Through our leadership in connected lighting and the Internet of Things, we're breaking new ground in data analytics, AI, and smart solutions for homes, offices, cities, and beyond.

At Signify, you can shape tomorrow by building on our incredible 125+ year legacy while working toward even bolder sustainability goals. Our culture of continuous learning, creativity, and commitment to diversity and inclusion empowers you to grow your skills and career.

Join us, and together, we’ll transform our industry, making a lasting difference for brighter lives and a better world.

More about the role

This is an exciting job opportunity for you as a Commercialization Marketing Manager in Peachtree City, GA, or Atlanta, GA, with Cooper Lighting Solutions, a business unit of Signify, the world leader in lighting.

Lead/support all elements of commercialization marketing for the Stock business of indoor and outdoor lighting solutions.
Understand target verticals and customer types and help develop the optimal marketing mix to reach those customer personas.
Develop unique value propositions and clear messaging frameworks that differentiate our products.
Help develop the strategy and lead the implementation of sales enablement tools and marketing materials for channel partners to effectively articulate the value propositions of products and solutions.
Partner with the Demand Generation team to design marketing campaigns targeted to specific channel partners, market segments and customer types to create awareness and produce lead generation.
Establish and review KPIs/metrics for all commercialization activities to ensure ROI.

More about you

While we value and appreciate all applicants, we believe that the following experience and skills will be needed to shine brightly in this job opening:

Bachelor's degree in marketing or related
3+ years of work experience in marketing tangible products
Experience leading projects and team meetings
Excellent communication and presentation skills; ability to interact with various cross-functional teams within the organization
AI experience a plus

*Must be legally authorized to work in the United States without current or future company sponsorship needs.

Salary: $93,000 - 136,000 based on experience

Bonus: target bonus opportunity - 10%

Benefits Overview: Company subsidized benefits plan offerings that include Medical, Health Savings Account, Dental, 401K retirement plan with company match, Employee Stock Purchase Plan (ESPP), Paid Time Off, including paid vacation, holidays/personal days, tuition reimbursement and products discounts. Ability to purchase supplemental benefits that include supplemental life insurance, dependent life insurance, vision insurance and Accidental Death & Dismemberment insurance, health care flexible spending account and dependent care flexible spending account.

#LI-DC1

Everything we’ll do for you

You can grow a lasting career here. We’ll encourage you, support you, and challenge you. We’ll help you learn and progress in a way that’s right for you, with coaching and mentoring along the way. We’ll listen to you too, because we see and value every one of our 27,000+ people. We believe that a diverse and inclusive workplace fosters creativity, innovation, and a full spectrum of bright ideas. With a global workforce present in 70+ countries, we are dedicated to creating an inclusive environment where every voice is heard and valued, helping us all achieve more together.

Come join us, and together we can light up the future.

Skills & Tags

marketing

Aplyr's read

Signify, a leader in lighting innovation, attracts professionals passionate about sustainable technology and impactful solutions in a dynamic global environment.
Synthesized from recent postings & public sources

What's promising

•Signify is at the forefront of sustainable lighting technology, driving innovation.
•The company offers diverse roles, from engineering to marketing, supporting career growth.
•Strong global presence provides opportunities for international collaboration and exposure.

What to watch

•The lighting industry faces intense competition, impacting market share.
•Rapid technological changes require constant adaptation and skill updates.
•Potential for job role overlap due to broad product and service range.

Why Signify

•Signify's focus on sustainability sets it apart in the lighting industry.
•Innovative products like Philips Hue highlight its commitment to smart technology.
•Global reach combined with local market expertise enhances its competitive edge.

Aplyr’s read is generated by AI from public sources. Was it useful?