Sr Brand Marketing Manager

What You Will Do 

The Senior Manager, Brand Marketing DACH is responsible for translating regional and DACH commercial priorities into clear, executable marketing programs across Germany, Austria, Switzerland and selected CEE markets. This role is a hands-on driving delivery, operational excellence, and stakeholder alignment, while contributing to strategy. 

This role partners closely with DACH Commercial Leadership and EMEA Brand Marketing to ensure programs are well planned, well executed, and delivering against agreed brand and growth objectives. 

 

• DACH marketing execution & integrated planning, translate EMEA marketing strategy into executable marketing plans in DACH across brand, campaigns, events, content and demand generation. 

• Lead delivery of integrated programs with clear timelines, owners, and outcomes, ensuring consistency and quality across markets. 

• Partner with regional marketing, PMM, Sales Marketing, Events, PR/Comms and Creative to ensure plans are joined up and realistic. 

• Balance strong execution with thoughtful input into planning discussions, surfacing risks, dependencies, and trade-offs early. 

• Content creation & curation: Developing content playbooks for B2B events, thought leadership decks, case studies. 

• Maintaining and organising the content to ensure assets are easily discoverable and updated. 

• Sales Alignment: Collaborating with product marketing and sales leadership to align 

  messaging with sales strategies 

• Planning & contribution to strategy, support annual and half-year planning by contributing practical input on timelines, resourcing, and feasibility. 

• Bring market context and execution insight into planning discussions to help sharpen priorities. 

• Help translate strategy into clear calendars and delivery plans, protecting focus and avoiding overcommitment. 

• Stakeholder partnership & communication, act as a reliable day-to-day marketing partner to DACH Commercial Leadership, ensuring priorities are understood and delivered against. 

• Produce clear, concise communication (status updates, briefs, recaps) that capture decisions, next steps and ownership. 

• Own delivery for multiple concurrent initiatives, managing scope, dependencies, and timelines. 

• Establish a disciplined operating rhythm (check-ins, milestone tracking, risk logs) for priority initiatives. 

• Create and socialize clear ownership and RACI for programs to avoid ambiguity or reliance on informal coordination. 

• Ensure execution quality is high and learnings are captured to improve future programs. 

 

What success looks like 

Marketing programs are delivered on time, on brief, and with clear ownership. 

Stakeholders trust you as a dependable operator who brings structure and momentum. 

Plans feel realistic, joined up, and well executed in-market. 

The team operates with clarity and confidence, without constant escalation. 

 

Who You are 

• 8- 10 years of marketing experience across brand, demand, events or integrated marketing. 

• Previous experience in sales enablement, marketing, or content strategy roles. 

• Deep understanding of the B2B sales cycle, buyer personas, and content marketing 

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