Associate Director, Client Analytics, EU

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About Choreogrpah: A Leading WPP Media Brand

Choreograph is WPP’s global data products and technology company. We’re on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation.

We work with agencies and clients to transform the value of data by bringing together technology, data and analytics capabilities. We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising.

We’re endlessly curious. Our team of thinkers, builders, creators and problem solvers are over 1,000 strong, across 20 markets around the world.  

Role Summary and Impact

The Associate Director partners closely with the client as well as internal Planning and Investment teams to develop cross-media measurement strategy. You should have a strong understanding of tools in the media analytics and research space, and will become familiar with internal modeling and technology offerings to recognize project opportunities and help interpret results.

The Associate Director leads a mid-size team as part of a larger group. You should have an interest in mentoring and developing their team members, in addition to ensuring deliverables are met. This role covers client facing performance measurement presentations on a monthly basis, data governance management with team, measurement framework build/test design, etc.. Being able to manage workload of the team across multiple brands and deliverables.  

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

 

Primary responsibilities revolve around providing thought leadership with regards to clients’ measurement strategies:         

• Build and mentor a team of analysts (2-3 direct reports under)
• Proficient knowledge of primary buying and ad-serving tools (Prisma, Flashtalking, GCM etc) to ensure proper data quality, piping, and reporting on front end
• Manage internal and external client relationships to guide the Analytics engagements
• Lead performance measurement workstreams and insights/actions (i.e. Monthly reporting pulses, QBRs, Wrap Ups etc.); should be proficient in OIA (observation, insight, action) build and drive value in storytelling with client
• Manage team and be expert in data governance, dat