Marketing Coordinator, Field Events & ABM

Overview

The Marketing Coordinator supports Middle East enterprise healthcare growth by executing field programs and account-based marketing (ABM) activities that generate qualified meetings and pipeline. Reports to Marketing Manager, this role partners closely with Sales to deliver well-run engagements (events, executive roundtables, webinars) and disciplined follow-up.

Specialization

Field marketing execution + ABM support: Delivery of programs and account-based activities for Tier 1/2 accounts, with strong coordination across Sales, subject-matter experts (SMEs), and vendors.

Responsibilities

• Execute Field programs (executive roundtables, hosted forums, webinars, conferences): project plans, timelines, speaker coordination, vendor management, attendee experience, and on-the-day delivery.

• Support ABM execution for named Tier 1/2 accounts (as defined by the Marketing Manager and Sales): coordinate contact list preparation, invite waves, tailored event formats, and follow-up motions with Sales.

• Run follow-up operations for the programs you execute: lead capture QA, attendee lists, handoff notes, follow-up cadence coordination with Sales, and meeting scheduling support.

• Create and coordinate content/design assets for field and ABM activities you own—using in-house tools and/or briefing and coordinating third-party vendors for assets such as invitations, agendas, social tiles, banners, signage, email copy, and recap posts.

• Coordinate with the Digital & Marketing Ops Marketing Coordinator to ensure promotion and tracking are set up (landing pages, emails, UTMs), and provide timely inputs required for campaign builds.

• Support partner/customers co-marketing execution where relevant (Go-Live, Interviews, Signing ceremonies, Kick off events and other in account support).

• Maintain program documentation (checklists, runbooks, post-mortems) and propose practical improvements for future iterations.

• Follow established brand, compliance, and approval processes.

• Manage 3rd party events management organization and establish strong professional relationships.

Qualification and experience

• Minimum 2 years’ experience in B2B marketing (field/events/ABM support preferred)

• Proven ability to coordinate multiple workstreams with deadlines (vendors, speakers, internal stakeholders).

• Effective writing skills for invitations, event communications, and follow-up messages.

• Strong stakeholders’ management and event management skills
• Fluent English required; Arabic is a plus.
• AI literacy and productivity: Comfortable using approved AI tools to improve marketing productivity, such as drafting, summarizing, campaign ideation, content adaptation, and basic research, while applying human review, brand standards, and data/privacy guidelines.
• AI-enabled marketing mindset: Demonstrates curiosity and basic understanding of AI trends relevant to enterprise healthcare marketing, and can support AI-related campaigns, events, and thought-leadership activities by translating messaging into practical marketing execution.

Personal Specification

• Organized, detail-oriented, and comfortable working from checklists/runbooks.

• Strong communicator who builds trust with Sales and vendors.

• Proactive, solution-focused, and reliable.

• Commercially curious—understands that the goal is meetings/pipeline, not activity volume.

• Team player with a hands-on, execution-first mindset.

Education and training

• Bachelor’s degree in marketing, communications, business, or related field