About the role

Aplyr's Quick Take

The Softgoods Stylist role involves preparing and styling products for photo shoots to create appealing visuals for e-commerce and marketing campaigns. This is an individual contributor position that requires collaboration with various creative teams to ensure high-quality imagery that aligns with brand standards.

Good fit

This role is ideal for someone with a background in fashion styling or photography, who has a keen eye for detail and a refined aesthetic. Candidates should be comfortable working in a fast-paced studio environment and have experience with product styling.

Worth noting

The position requires some travel for lifestyle shoots, which may be a plus for those who enjoy variety in their work. The emphasis on maintaining a brand styling guidelines book suggests a structured approach to creativity, which may not suit everyone.

It's fun to work in a company where people truly BELIEVE in what they're doing!

We're committed to bringing passion and customer focus to the business.

Peter Millar was founded in 2001 with a single cashmere sweater offered in 24 colors. Based in Raleigh and Durham, North Carolina, the American lifestyle brand has grown to include luxury performance sportswear, seasonal resort and country club apparel, sophisticated classics, casually refined tailored clothing and sartorial accessories.

We strive to capture timeless style upgraded with signature innovations, in designs that are in tune with modern life. We embrace working hard, being kind and doing right by our customers, aiming to set a higher standard for the apparel industry.

The Soft Goods Stylist is responsible for preparing, organizing, and styling products for e‑commerce, OnFigure, and campaign photo shoots, ensuring all assets uphold Peter Millar’s premium brand standards. This role partners closely with Styling Leads, Art Directors, photographers, Studio Operations, and cross‑functional teams to create high‑quality, artful imagery that showcases key product attributes across all channels. The Stylist must bring a refined aesthetic, strong product knowledge, and the ability to consistently generate elevated visual assets in a fast‑paced studio environment.

ESSENTIAL FUNCTIONS:

Prep and organize products for product laydown photoshoot needs for e-commerce and campaigns creating unique and artful soft good shots across all silos.
Collaborate with Styling leads and Art Directors to style all products for daily needs according to brand standards and guidelines.
Work with photographers to produce high quality photography to best represent the products key attributes
Must operate with a high level of taste in building exceptional assets within the Peter Millar brand standards.
Style in studio e-commerce laydown needs meeting all required daily shot counts.
Style in studio e-commerce on-figure needs as requested.
Some travel required for location lifestyle campaign shots.
Must be comfortable working in a Studio environment on a daily basis.
Align and partner with Design and e-commerce teams to ensure display of all web products meet corporate brand standards.
Build and maintain a brand styling guidelines book.
Align and partner with Ecommerce, Studio Operations and Studio teams to ensure all assets are captured on time, within budget and brand standards.
Gain and maintain a high level of seasonal product knowledge.- Know and love the product.
Research competitive laydown photography and styling details to learn areas of improvement or standards to maintain/stay away from.
Oversee freelance softgood stylists to maintain brand standards
Execute styling requests to include: Web Laydowns, Seasonal Campaigns, Linebooks, Web on-figure, Social Media, Collegiate,Digital PGA, MLB, and NFL.
Work alongside the photographer and creative department to create concepts, compositions, and product styling for photo shoots;
Keep samples organized in studio, while finding/pulling samples to shoot, putting samples back once shot to maintain organization of studio;
Works along-side Studio Managers in managing photographic work flow on a daily basis: keeping track of what has been shot vs what is left to shoot and managing studio schedule on a daily basis and prioritizing deadlines, using approved systems;

COMPETENCIES

Strong understanding of the Peter Millar brand and customer.
Expertise in materials, garment construction, and soft‑goods styling across men’s, women’s, and youth categories.
Excellent communication skills with the ability to collaborate effectively across creative and studio teams.
High level of creativity and innovation with a sharp eye for detail.
Strong organizational skills and knowledge of the men’s fashion industry.

DESIRED EDUCATION & EXPERIENCE

5+ years of styling experience in a similar studio or brand‑focused environment.

A plus if able to style in studio e-commerce on-figure needs as requested.

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

Peter Millar & G/FORE are equal opportunity employers. In accordance with anti-discrimination law, it is the purpose of this policy to effectuate these principles and mandates. Both Peter Millar & G/FORE prohibit discrimination and harassment of any type and they afford equal employment opportunities to employees and applicants without regard to race, color, religion, gender, age, national origin, genetic information, marital status, disability status, protected veteran status, sexual orientation, or any other characteristic protected by law. Both Peter Millar & G/FORE comply with applicable state, county and local laws governing non-discrimination in employment.

Skills & Tags

Aplyr's read

Peter Millar excels in premium golf and leisure apparel, attracting professionals passionate about quality craftsmanship and sophisticated style.
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