About the role

Aplyr's Quick Take

This role is about leading user acquisition and growth strategies for a crypto-focused platform. You'll be responsible for designing marketing campaigns, optimizing user onboarding, and experimenting with new growth tactics. It's a senior individual contributor position that requires a strong analytical mindset and experience in performance marketing.

Good fit

Ideal candidates have 5+ years in growth marketing, particularly in fintech, crypto, or AI. You should be data-driven, comfortable with experimentation, and have a deep understanding of the crypto market.

Worth noting

The role emphasizes a data-driven approach and requires collaboration with product and engineering teams, which may appeal to those who enjoy cross-functional work. Be aware that the crypto space can be volatile and fast-paced.

We are building the definitive AI-powered crypto search engine, transforming how users discover, analyze, and interact with on-chain and off-chain data. Our mission is to make the complex world of crypto instantly accessible through intelligent, natural-language search. As Head of Growth, you will architect our user acquisition strategy, leveraging data-driven approaches to scale our platform into the go-to gateway for millions of crypto participants.

Core Responsibilities

Design and execute the overarching user acquisition strategy, focusing on sustainable growth loops and high-retention onboarding.
Lead performance marketing efforts across digital channels, optimizing spend based on rigorous CAC and LTV analysis.
Implement growth hacking experiments to identify new channels for user expansion, from viral referral programs to SEO-driven content strategies.
Work closely with the product and engineering teams to integrate growth-focused features and reduce friction in the user journey.
Manage and analyze the full growth stack, using data to drive decisions on product positioning and marketing messaging.

Requirements

5+ years of experience in growth marketing or user acquisition, specifically within the fintech, crypto, or AI sectors.
Proven experience leading user acquisition, performance marketing, and growth hacking initiatives.
Strong analytical skills with the ability to interpret complex datasets and translate them into actionable growth tactics.
Proven track record of scaling consumer-facing platforms through a mix of performance marketing and organic growth hacking.
Deep understanding of the crypto market landscape and user behavior patterns within the Web3 ecosystem.
Experience managing growth budgets and working with modern marketing automation and analytics tools.

Skills & Tags

node go ai data analytics product design marketing

Aplyr's read

Hyphen Connect is a tech innovator in connectivity solutions, employing diverse roles from risk management to marketing, with a strong focus on Mandarin speakers.
Synthesized from recent postings & public sources

What's promising

•Hyphen Connect is at the forefront of connectivity technology innovation.
•The company offers diverse roles, from risk management to tech consultancy.
•Opportunities for Mandarin speakers are abundant, indicating a focus on Asian markets.

What to watch

•High demand for Mandarin speakers may limit opportunities for non-speakers.
•The company appears to have a high turnover in compliance roles.
•Limited public information about company culture and work-life balance.

Why Hyphen Connect

•Hyphen Connect bridges traditional and decentralized finance roles.
•The company emphasizes roles in both tech and financial compliance sectors.
•Focus on Mandarin-speaking roles suggests strategic alignment with Asian markets.

Aplyr’s read is generated by AI from public sources. Was it useful?