About the role
ABOUT BASETEN
Baseten powers mission-critical inference for the world's most dynamic AI companies, like Cursor, Notion, OpenEvidence, Abridge, Clay, Gamma and Writer. By uniting applied AI research, flexible infrastructure, and seamless developer tooling, we enable companies operating at the frontier of AI to bring cutting-edge models into production. We're growing quickly and recently raised our $300M Series E, backed by investors including BOND, IVP, Spark Capital, Greylock, and Conviction. Join us and help build the platform engineers turn to to ship AI products.
THE ROLE
As an Integrated Campaigns Manager at Baseten, you'll own the planning and execution of multi-channel marketing campaigns that drive qualified pipeline and accelerate go-to-market momentum. This role is for a strategic, AI-native marketer who thrives on bringing campaigns to life end-to-end — from brief to launch to post-mortem — and who can orchestrate across channels, teams, and timelines with equal fluency.
You'll be responsible for building cohesive, full-funnel campaign programs — spanning content, paid, email, events, and web — to drive awareness, engagement, and pipeline as we scale through FY’27.
RESPONSIBILITIES
Own strategy and execution for integrated marketing campaigns across the full funnel (paid, email, content, social, events).
Lead campaign planning and project management, ensuring cross-functional alignment from brief through launch and measurement.
Collaborate with content, design, data, sales, and product marketing to develop unified campaign narratives that resonate with our ICP.
Build campaign measurement frameworks to track engagement, pipeline influence, conversion, and ROI.
Develop and maintain a campaign calendar that supports product launches, seasonal moments, and always-on demand programs.
Run structured post-campaign analyses and share learnings to continuously sharpen our messaging and channel mix.
Identify and test new campaign formats and channels that work for our audience and scale what wins.
REQUIREMENTS
3–5 years of startup experience with a focus on campaign management or integrated marketing. Developer audience a plus.
Demonstrated ability to manage multi-channel campaigns end-to-end with strong project management instincts.
Familiarity with modern marketing tech stacks (HubSpot, Clay, Apollo, etc.).
Strong analytical skills and comfort with campaign metrics and attribution. Excel mandatory. BI tool familiarity mandatory. SQL preferred, or a willingness to learn on the job.
Sharp storytelling instincts — you know how to translate a product narrative into a campaign that lands with a technical audience.
Comfortable working autonomously in high-growth, early-stage environments.
Automation- and AI-native mindset; ability to leverage tools to move fast and scale impact.
BENEFITS
Competitive compensation, including meaningful equity.
100% coverage of medical, dental, and vision insurance for employee and dependents
Flexible PTO policy including company wide Winter Break (our offices are closed from Christmas Eve to New Year's Day!)
Paid parental leave
Fertility and family-building stipend through Carrot
Company-facilitated 401(k)
Exposure to a variety of ML startups, offering unparalleled learning and networking opportunities.
Apply now to embark on a rewarding journey in shaping the future of AI! If you are a motivated individual with a passion for machine learning and a desire to be part of a collaborative and forward-thinking team, we would love to hear from you.
At Baseten, we are committed to fostering a diverse and inclusive workplace. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.
We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance, where applicable).
Aplyr's read
Baseten simplifies machine learning deployment for engineers and data scientists, attracting talent focused on model performance and innovative tech solutions.
What's promising
- •Baseten offers a streamlined platform for deploying machine learning models, enhancing efficiency for data scientists.
- •The company hires specialized roles, indicating a focus on expertise in AI and machine learning.
- •Baseten's recent hiring in strategic finance and GTM roles suggests robust business growth and expansion.
What to watch
- •Limited public information about Baseten's financial stability and long-term viability.
- •The niche focus on machine learning may limit opportunities for broader tech roles.
- •Potential candidates may face competition due to the specialized nature of the roles.
Why Baseten
- •Baseten's platform specifically targets ease of model deployment, setting it apart from general tech firms.
- •The company's emphasis on post-training roles highlights a commitment to continuous model improvement.
- •Baseten's diverse engineering roles suggest a comprehensive approach to machine learning infrastructure.
Aplyr’s read is generated by AI from public sources. Was it useful?
About Baseten
Baseten is a platform that enables data scientists and machine learning engineers to deploy and manage machine learning models easily and efficiently.
