About the role

Job Description Summary

The Marketing Associate supports the execution of brand strategies, ensuring high-quality implementation of omnichannel campaigns, materials, and customer engagement initiatives. The role translates strategic direction into actionable plans, contributing to campaign development, ICE project execution, and performance tracking through data analysis.

Job Description

Main responsibilities:

Drive impactful omnichannel campaigns by designing and executing data-driven initiatives aligned with territory strategy. Leverage digital platforms and AI to continuously optimize performance.
Translate strategy into flawless execution by partnering closely with the field force to bring brand plans to life.
Lead key projects (e.g., ICE) with accountability for delivery, follow-up, and measurable outcomes.
Turn insights into action by capturing field feedback and transforming it into strategies that strengthen brand performance.
Enable smarter decisions through ongoing analysis of market and business data—identifying opportunities, mitigating risks, and improving campaign effectiveness.
Champion cross-functional collaboration by working seamlessly with Medical, Access, and global stakeholders to deliver integrated customer experiences.
Uphold excellence and integrity by ensuring all initiatives meet the highest standards of compliance and ethics.

What You Bring

Experience

Bachelor’s degree in Marketing, Business, Communications, Life Sciences, or related field
2+ years of experience in marketing, medical, or commercial roles (oncology—especially breast cancer—preferred)
Proven experience delivering omnichannel campaigns end-to-end, including agency collaboration and multichannel execution
Strong track record partnering with field teams to execute and optimize plans
Fluent in Spanish and English, with strong communication skills

Capabilities

Execution excellence & project management
Strategic thinking grounded in data and insights
Influence and collaboration across functions
Analytical, problem-solving mindset
Digital and AI fluency to enhance marketing performance

Skills Desired

Advertising Campaigns, Brand Awareness, Brand Management, Brand Marketing, Curiosity, Customer Insights, Demand Generation, Digital Marketing, Diversity & Inclusion, Flexibility (inactivo/a), Key Message Development, Marketing Plans, Marketing Strategy, Media Campaigns, Microsoft Access, Sales, Sop (Standard Operating Procedure)

Skills & Tags

marketing

Aplyr's read

Novartis is a Swiss-based global healthcare leader, known for its focus on innovative medicines and commitment to addressing patient needs through diverse roles.
Synthesized from recent postings & public sources

What's promising

•Novartis invests heavily in research and development, driving innovation in pharmaceuticals.
•The company offers a wide range of global career opportunities across various fields.
•Strong focus on cutting-edge therapies, including gene therapy and AI-driven solutions.

What to watch

•Regulatory challenges can impact the speed of drug approval and market entry.
•High competition in the pharmaceutical industry requires constant innovation to maintain market position.
•Complex organizational structure may slow decision-making processes.

Why Novartis

•Novartis has a robust pipeline of innovative medicines, setting it apart in the healthcare sector.
•The company emphasizes a diverse and inclusive workplace culture across its global operations.
•Novartis is a leader in digital transformation within pharmaceuticals, integrating AI and data science.

Aplyr’s read is generated by AI from public sources. Was it useful?

About Novartis

Novartis

novartis.com

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Novartis is a global healthcare company based in Switzerland that provides solutions to address the evolving needs of patients worldwide. It focuses on innovative medicines, generics, and eye care.