Senior Marketing Specialist

About the Role

What You'll Do

Retail Marketing

• Develop and implement retail marketing strategies to drive store traffic, customer engagement, and sales growth.
• Manage mall marketing initiatives, including advertising placements and promotions, to enhance brand visibility and in-store footfall.
• Oversee the localization, adaptation, and distribution of in-store marketing materials, ensuring alignment with TW buy and brand guidelines.
• Coordinate the execution of weekly SMS campaigns, ensuring timely and effective promotional messaging to customers.
• Partner with the CRM team to maintain and enhance VIP loyalty programs, ensuring ongoing engagement and retention.
• Support CRM-driven online or offline initiatives aimed at reactivating inactive members and strengthening customer lifetime value.
• Utilize customer data and insights to tailor marketing campaigns, optimizing touchpoints for personalized engagement.

Campaign Management & Analysis

• Plan and execute marketing initiatives for new store openings, ensuring maximum brand exposure and customer acquisition.
• Track and analyze the effectiveness of retail marketing campaigns, providing actionable insights to improve future performance.
• Collaborate with internal teams and external partners to ensure seamless campaign execution and brand consistency.

Who You Are

• Bachelor’s degree
• At least 5+ years of experience in retail marketing, or data-driven customer engagement.
• Experience in the retail or fashion industry is highly preferred.
• Strong analytical skills with experience in data interpretation, campaign performance tracking, and customer insights.
• Familiarity with marketing analytics platforms, and digital marketing techniques.
• Excellent communication and project management skills, with the ability to collaborate across teams and external partners.
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and marketing automation tools.
• Strong organizational and multitasking abilities with keen attention to detail.
• Proactive problem-solver with a data-driven approach to retail marketing.
• Ability to work independently while fostering a collaborative team environment.