About the role

Aplyr's Quick Take

This role is about leading paid social creative strategy for Ro's Sexual Health, Dermatology, and Fertility sectors. You'll be generating ad concepts, analyzing performance data, and collaborating with various teams to enhance marketing efforts. It's an individual contributor role focused on creative development and testing.

Good fit

Ideal candidates have a strong background in paid social marketing, particularly in creative strategy, and are comfortable working with data. A collaborative mindset and experience with user-generated content (UGC) are essential.

Worth noting

The position emphasizes a creative approach to performance marketing, which may appeal to those looking to innovate in the healthcare space. The role's cross-functional nature could be a challenge for those who prefer more siloed work environments.

Ro is a direct-to-patient healthcare company with a mission of helping patients achieve their health goals by delivering the easiest, most effective care possible. Ro is the only company to offer nationwide telehealth, labs, and pharmacy services. This is enabled by Ro's vertically integrated platform that helps patients achieve their goals through a convenient, end-to-end healthcare experience spanning from diagnosis, to delivery of medication, to ongoing care. Since 2017, Ro has helped millions of patients in nearly every single county in the United States, including 99% of primary care deserts.

Ro is consistently recognized as a top workplace in Health Care, in New York, and for Women and Parents—earning more than 20 honors from Fortune, Great Place to Work, and PEOPLE since 2021. In 2025 alone, we ranked top 5 among medium workplaces in Health Care and New York, and top 50 nationwide.

The Growth team at Ro is seeking a creative and performance-driven Associate Manager to lead paid social creative strategy across our Sexual Health, Dermatology, and Fertility businesses. This role will focus on developing and scaling high-performing UGC and creator-led advertising, building a robust creative testing roadmap informed by performance insights and social trends.

The ideal candidate will have deep experience in paid social creative strategy, capable of delving into performance data, generating new ad concepts, and working with UGC creators to bring ideas to life. This role sits on the Growth team and is highly cross-functional, requiring a collaborative approach to working with a range of partners including Brand Design, Product Marketing, and Legal teams.

Skills & Tags

go ai data product design marketing

Aplyr's read

Ro is redefining healthcare access through telehealth, attracting professionals passionate about tech-driven patient care and operational efficiency.
Synthesized from recent postings & public sources

What's promising

•Ro offers innovative telehealth services, expanding access to healthcare.
•The company is rapidly growing, with diverse roles in tech, pharmacy, and clinical operations.
•Ro emphasizes affordability and accessibility in healthcare, aligning with consumer needs.

What to watch

•The telehealth market is competitive, with many players vying for dominance.
•Regulatory changes in healthcare could impact Ro's business model.
•Dependence on virtual services may limit patient engagement and satisfaction.

Why Ro

•Ro integrates telehealth with direct-to-consumer prescription delivery.
•The company employs a wide range of roles, from tech to pharmacy, under one roof.
•Ro's mission-driven approach focuses on empowering individuals with affordable healthcare solutions.

Aplyr’s read is generated by AI from public sources. Was it useful?

About Ro

Ro

ro.co

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Ro is a healthcare technology company that provides telehealth services and prescription medications directly to consumers. Their mission is to empower people to take control of their health through accessible and affordable healthcare solutions.