About the role

Aplyr's Quick Take

This role is about leading product development initiatives for Blue Cross and Blue Shield of North Carolina, focusing on bringing new health solutions to market. You'll be responsible for everything from idea generation to execution and market launch, working closely with various teams to ensure product success.

Good fit

Ideal candidates have several years of experience in product development, preferably in healthcare or insurance. A collaborative working style and strong communication skills are essential for navigating cross-functional teams.

Worth noting

The position involves significant responsibility for strategic planning and market impact, which may be a step up for those used to more operational roles. The salary range is competitive, reflecting the seniority and complexity of the role.

Job Description

In this role you will lead small to medium scale, enterprise-wide Product Development initiatives. Acts as a thought leader for the generation of ideas and carries through to product design, requirements definition, execution and launch to the market.

Advise our Diversified Business Group leadership, providing a detailed assessment of current and future product and program strategies. Work collaboratively to build coalition and support as well as drive action with both internal and external partners across our subsidiary companies. Lead the development and refinement of strategic plans and complex, highly-visible initiatives to positively `impact various market offers in the TPA and Care Delivery space. Be accountable for the more complex planning involved in longer term strategies focused on the definition and evolution towards a health solutions company and push the boundaries of how we deliver value as an organization.

What You'll Do

• Leads the development of ideas from inception through successive stages of the product development process to market launch

• Contributes to the commercial success of product initiatives by owning key components, including business case development, design, and go-to-market execution

• Evaluates product opportunities and external vendor partnerships to determine impact on sales and profitability

• Works cross-functionally across the enterprise to develop proofs of concept, business cases, product designs, business requirements, program management models, and functional specifications

• Presents product and program designs and business cases across multiple levels of the organization and the Diversified Business Group’s portfolio of asset companies to secure approval, resources, budget, and stakeholder buy-in

• Collaborates with actuarial resources to define pricing strategy and obtain leadership alignment

• Partners with marketing and sales leadership to define go-to-market strategy and launch plans

• Updates product documentation to reflect product or program changes

• Reviews and approves marketing materials, training content, technical specifications, and testing plans and results

• Develops and maintains expertise in competitive products and broader market dynamics

• Serves as a product and program resource across the enterprise

• Prepares projections, analyzes operational impacts, and identifies actions needed to manage and enhance product lines

• Collaborates within a dynamic team on highly visible, high-impact initiatives that drive value for Blue Cross NC, the Diversified Business Group, and external partners

• Demonstrates the ability to quickly learn and apply knowledge across domains, including payer operations, care delivery, and emerging industry trends

What You Bring

• Bachelor's degree or advanced degree (where required)

• 5+ years of experience in related field.

• In lieu of degree, 7+ years of experience in related field.

What You’ll Get

The opportunity to work at the cutting edge of health care delivery with a team that’s deeply invested in the community

Work-life balance, flexibility, and the autonomy to do great work

Medical, dental, and vision coverage along with numerous health and wellness programs

Parental leave and support plus adoption and surrogacy assistance

Career development programs and tuition reimbursement for continued education

401k match including an annual company contribution

Learn more

Where You’ll Work

Our Hybrid Flex approach is built on presence with a purpose – giving you flexibility to work remotely with intentional in-person connection – that supports a workplace that’s flexible, connected, and future focused.

In a Hybrid-Flex role, you’ll work in the office at least two days a week for collaboration and connection. In a Remote Flex role, you’ll work virtually, with a few in-office visits each year for meaningful moments that matter.

Whether your role is Hybrid Flex or Remote Flex depends on the nature of the work and distance from our Durham headquarters. We welcome candidates from outside the local area and in any states listed on this job posting. Onsite expectations will be discussed during the interview process.

Salary Range

At Blue Cross NC, we take great pride in a fair and equitable compensation package that reflects market-price and our starting salaries are typically planned near the middle of the range listed. Compensation decisions are driven by factors including experience and training, specialized skill sets, licensure and certifications and other business and organizational needs. Our base salary is part of a robust Total Rewards package that includes an Annual Incentive Bonus*, 401(k) with employer match, Paid Time Off (PTO), and competitive health benefits and wellness programs.

*Based on annual corporate goal achievement and individual performance.

$107,901.00 - $172,642.00

Skills

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JOB ALERT FRAUD: We have become aware of scams from individuals, organizations, and internet sites claiming to represent Blue Cross and Blue Shield of North Carolina in recruitment activities in return for disclosing financial information. Our hiring process does not include text-based conversations or interviews and never requires payment or fees from job applicants. All our career opportunities are published on https://bcbsnc.wd5.myworkdayjobs.com/en-US/BCBSNC. If you have already provided your personal information that you suspect is fraudulent activity, please report it to your local authorities. Any fraudulent activity should be reported to: HR.Staffing@BCBSNC.com.

Skills & Tags

product

Aplyr's read

Blue Cross and Blue Shield of North Carolina is a key player in health insurance, attracting professionals committed to improving healthcare access and quality in the state.
Synthesized from recent postings & public sources

What's promising

•Strong focus on improving healthcare access and quality in North Carolina.
•Diverse range of roles from actuarial analysis to strategic advisory.
•Commitment to value-based care and innovative health solutions.

What to watch

•Limited public information about work-life balance and company culture.
•Potential challenges in navigating complex healthcare regulations.
•Dependence on state-specific market could limit broader career opportunities.

Why Blue Cross and Blue Shield of North Carolina

•Exclusive focus on North Carolina allows for tailored healthcare solutions.
•Emphasis on value-based care sets it apart in the insurance industry.
•Offers specialized roles that align with healthcare innovation and strategy.

Aplyr’s read is generated by AI from public sources. Was it useful?

About Blue Cross and Blue Shield of North Carolina

Blue Cross and Blue Shield of North Carolina

bluecrossnc.com

View company

Blue Cross NC is a health insurance provider that offers a variety of health plans and services to individuals, families, and businesses in North Carolina.